Kentico Unveils Major AI Leap Bringing Agentic AI Workflows to Marketing Teams
Kentico Unveils Major AI Leap Bringing Agentic AI Workflows to Marketing Teams
Publish Date: 2026-02-09 05:04:00
Source Domain: aithority.com
- Kentico launched the AIRA Agentic Marketing Suite to enhance its AI strategy within Xperience by Kentico, featuring specialized agents for executing marketing and content tasks.
- The new suite aims to make AI operational, transparent, and embedded into team workflows, scaling marketers’ expertise and reducing task complexity.
- AIRA (Artificial Intelligence Recommendations & Assistance), introduced in 2025, provides embedded tools for marketers to automate tasks such as translation, content tagging, and insights into customer journeys through a conversational chat interface within Xperience.
- The AIRA Agentic Marketing Suite expands AIRA’s capabilities into a system of specialized AI agents that support the entire marketing lifecycle, including strategy, content creation, and campaign execution.
- The initial agent introduced, the Content Strategist, assists in shaping and refining content strategies through intelligent analysis, with more agents planned to cover campaign management, market analysis, and workflow optimization.
