Exclusive-Amazon plans to use AI to speed up TV and film production | The Mighty 790 KFGO

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Amazon plans to use artificial intelligence to speed up movie and TV show production, while addressing fears that it will cut jobs and reshape the industry.
Albert Cheng, a veteran entertainment executive, leads a team developing AI tools aimed at cutting costs and streamlining the creative process.
An AI Studio, operating on the “two pizza team” philosophy, will launch a closed beta program in March with industry partners invited to test the tools, expecting results by May.
The AI initiative seeks to make more movies and TV shows efficiently by fast-tracking certain processes, while emphasizing that AI will complement, not replace, human creativity.
Besides Amazon, numerous actors and other artists are concerned that AI will make their jobs obsolete, particularly citing AI actress Tilly Norwood.
Amazon plans to use AI as an enhancement for creativity, involving writers, directors, actors, and character designers throughout production.
The new tools aim to bridge the gap between consumer AI and the specific needs of cinematic content, improving consistency and integrating with industry-standard creative tools.
The AI Studio leverages Amazon Web Services and collaborations with language model providers, intellectual property protections, and partnerships with industry professionals to develop its technology.

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