Formula E and Google Cloud Announce Multi-Year ‘Principal Partnership’
Formula E and Google Cloud Announce Multi-Year ‘Principal Partnership’
Publish Date: 2026-01-26 05:13:00
Source Domain: www.prnewswire.com
- Google Cloud has been named “Principal Partner” and “Principal Artificial Intelligence Partner” of the ABB FIA Formula E World Championship.
- The partnership aims to demonstrate the potential of AI in driving positive impact across Formula E operations.
- Google will adopt more technologies for Formula E, including integrating Gemini models to improve performance, operations, and global showcase.
- The collaboration includes enhancing the fan experience using AI technologies, notably the new Strategy Agent in live broadcasts.
- The partnership is set to drive business transformation and sustainability, including reduced carbon footprint through AI modeling and digital twin creation.
- Jeff Dodds, CEO of Formula E, highlighted the game-changing potential of the expanded partnership for sport technology integration.
- Tara Brady, President of Google Cloud EMEA, emphasized the competitive advantages of AI and data analytics in demanding scenarios.
