Artificial intelligence can now beat average humans in creativity, study finds

Artificial intelligence can now beat average humans in creativity, study finds

Artificial intelligence can now beat average humans in creativity, study finds

https://www.thebrighterside.news/post/artificial-intelligence-can-now-beat-average-humans-in-creativity-study-finds/

Publish Date: 2026-01-24 16:07:00

Source Domain: www.thebrighterside.news

  • Scientists from three universities conducted a large-scale study comparing human creativity with modern large language models (LLMs) like GPT-4, Claude, and Gemini, led by Professor Karim Jerbi and AI pioneer Yoshua Bengio.
  • The study, published in Scientific Reports, utilized over 100,000 human participants and examined AI’s ability through divergent thinking tasks and creative writing.
  • Results showed that some AI models outperformed average human scores on specific tasks, specifically using the Divergent Association Task (DAT), while the top human performers still excelled.
  • AI’s performance varied greatly, with GPT-4 achieving higher average scores than the human sample, indicating AI can match human creativity in certain measurable ways.
  • However, even the highest performing AI still lacked the creativity and depth of the top 10 percent of human creators.
  • The study highlighted inherent differences in how humans and machines generate ideas, with AI models often relying on a narrow set of words, while humans exhibited greater variety.
  • Creativity in AI could be tuned by settings like temperature and prompt design, showing that AI creativity heavily depends on human guidance.
  • While AI can replicate and sometimes surpass average human creative outputs on tasks like word lists, human creativity in more complex, idea-interconnected domains remains superior.
  • The researchers concluded that AI should not be seen as a replacement but rather as a powerful augmentation to human creativity, emphasizing its role in enhancing and supporting creative processes.