OpenAI will put ads in ChatGPT. This opens a new door for dangerous influence

https://theconversation.com/openai-will-put-ads-in-chatgpt-this-opens-a-new-door-for-dangerous-influence-273806

Publish Date: 2026-01-23 01:10:00

Source Domain: theconversation.com

Here’s a summary of key points from the article in an unordered list:

Introduction of Advertising in ChatGPT:
- OpenAI plans to introduce advertising in the U.S. on its free and low-cost tiers.
- Ads will separately appear in these versions but not on Pro, Business, or Enterprise subscriptions.
Guardian Measures by OpenAI:
- Assurances that ads won’t affect chatbot responses.
- Promise not to sell user conversations or show ads to users under 18 or around sensitive topics.
- Users can opt-out of personalized ads.
Historical Context of Advertising in AI:
- AI operations are costly; thus, a scalable revenue model through advertising is essential for most providers.
- The advertising model was successfully adopted by Google and Facebook through user engagement.
Skepticisms and Concerns:
- Concern that voluntary safeguards may not be upheld once advertising becomes a major business focus.
- Vague commitments about what “sensitive” topics are and how boundaries will be defined.
Promises and Past Practices:
- Comparisons to early social media where self-regulation failed under commercial pressures.
- Historical instances where advertising incentives have undermined public interest.
- Case studies such as Cambridge Analytica scandal and “Facebook files.”
Unique Risks of Chatbots:
- Chatbots are used for personal advice and support, creating a higher trust level.
- Ads appearing privately next to personal advice may be more influential than ads seen publicly.
- Risk of scammers using chatbots as a powerful propaganda tool.
The Need for Alternatives:
- Consideration of treating AI like digital public infrastructure to serve the public.
- Examples of public funding in AI (e.g., Switzerland’s Apertus system) and suggestions for Australia.
- Possible regulatory steps for commercial AI providers to ensure transparency, protect sensitive areas, and incur penalties for breaches.
Political vs. Public Interest:
- The fundamental question of whether AI should serve advertisers or public interests.