Yelp Purchasing AI Lead Management Platform Hatch for $300M
Yelp Purchasing AI Lead Management Platform Hatch for $300M
Publish Date: 2026-01-22 06:42:00
Source Domain: www.pymnts.com
- Yelp has acquired Hatch, an AI-powered customer communication platform, for approximately $270 million in cash, aiming to enhance its AI capabilities.
- The acquisition will allow Yelp to utilize Hatch’s lead management solutions to better support service businesses in adopting AI.
- The deal is scheduled to finalize in early February and includes an additional $30 million to ensure employee retention over the next two to three years.
- Hatch, founded in 2018, provides conversational AI agents for SMS, email, and phone interactions to improve customer communication and retention.
- Yelp has been integrating AI tools, including AI-powered search capabilities and business summaries, into its platform over recent years.
- The acquisition aligns with the growing trend of businesses adopting agentic AI, with usage increasing significantly from August to November as companies moved from consideration to implementation.
