Pact & Equity Negotiating On Artificial Intelligence Again After Ballot

Pact & Equity Negotiating On Artificial Intelligence Again After Ballot

Pact & Equity Negotiating On Artificial Intelligence Again After Ballot

https://deadline.com/2026/01/pact-equity-negotiating-artificual-intelligence-industrial-action-1236691307/

Publish Date: 2026-01-21 05:00:00

Source Domain: deadline.com

  • Pact and Equity union resume negotiations on new contracts related to the use of artificial intelligence (AI) and digital scanning on film sets.
  • An “improved offer” has been made by Pact, which includes changes regarding AI protections aimed to address the concerns that led to previous industrial action threats by Equity.
  • Despite the offer, Equity warns that industrial action is still possible.
  • Equity had previously threatened a statutory ballot after a January 19 deadline, especially regarding refusal to consent to digital scanning on set.
  • This negotiation follows a similar agreement made between the SAG-AFTRA union in the U.S. and studios, emphasizing “informed consent” for actors regarding digital replicas.
  • Pact and Equity have been negotiating these contracts for almost two years, addressing various issues including pay, residuals, and specific conditions from streaming services.