Although investment in artificial intelligence (AI) is increasing rapidly, only 12% of CEOs around t..

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AI Utilization and Results: Only 12% of CEOs globally achieved both sales growth and cost reduction through AI. Most companies are still in the pilot stage of AI investment, with relatively limited widespread application.
CEO Confidence in Sales Growth: Confidence in short-term sales growth among CEOs has declined, with only 30% expressing confidence over the next year compared to last year’s 38%.
Biggest Threats: Tariffs are seen as the biggest threat by CEOs, while cyber risks are the biggest concern for global companies among various macroeconomic volatility and geopolitical risks.
Tariff Concerns in Korea: Korean companies, particularly those with export-led structures, are highly concerned about tariff changes and perceived global protectionism, ranking second globally on tariff threat concerns after Taiwan.
Innovation and Investment Trends: Despite challenges, innovation is recognized as key for growth. More than 40% of CEOs have begun competing in new areas, and half plan international investment in the next year, especially in the U.S., U.K., Germany, China, and notably, India.
Call for Long-term Strategy: Yoon Hoon-soo, CEO of Samil PwC, advises Korean companies to focus on mid- to long-term innovation like AI competitiveness and new market development to navigate current uncertainties such as tariff pressures.

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