“We do not allow AI-generated content,” Games Workshop CEO says

Kevin Rountree’s Cautious Stance on AI: The CEO of Games Workshop, Kevin Rountree, has laid out a cautious internal policy regarding the use of artificial intelligence in their company’s operations.
Ban on AI-Generated Content: Games Workshop has explicitly prohibited the use of AI-generated content and AI in their design processes, as well as unauthorized AI use outside of the company.
Concerns Regarding Data Security: Rountree highlights the security concerns associated with personal devices equipped with AI technology, emphasizing ongoing efforts to manage these risks.
Monitoring but No Immediate Entusiasm for AI: Despite the growing significance of AI, Games Workshop executives remain unenthused about its potential incorporation and are primarily focused on monitoring the technology.
Commitment to Human Creators: The company remains committed to protecting its intellectual property and honoring the contributions of their human-led creative team.
Investment in Creative Talent: To sustain their quality and creativity, Games Workshop plans to hire more creative personnel across various disciplines from mid-2025.
Positive Example for AI Containment: The company’s decision to keep AI out serves as a positive example for maintaining traditional creative processes while respecting intellectual property.

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