CES 2026: revolution or marketing? Artificial intelligence to the test.

This year’s Consumer Electronic Show (CES) in Las Vegas focuses heavily on artificial intelligence (AI)-related products and marketing strategies to entice consumers.
A notable challenge for manufacturers is discerning genuine AI innovations from mere marketing gimmicks.
Despite a partial recovery in consumer electronics spending, the industry faces significant macroeconomic challenges, especially in the area of component costs.
The demand for AI, particularly AI-centric memory technologies like DRAMs and HBMs, is outstripping their availability, driven by the booming data center market.
The resultant AI-driven scarcity of memory chips is expected to cause price increases between +15 to +20% in 2025, reshaping the hardware supply chain.

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