Meta debuts Muse Image, Superintelligence Labs’ first AI image model
Meta debuts Muse Image, Superintelligence Labs’ first AI image model
https://www.cnbc.com/2026/07/07/meta-ai-muse-image.html
Publish Date: 2026-07-07 14:00:00
Source Domain: www.cnbc.com
- Meta has launched an artificial intelligence model named Muse Image for generating images.
- Developed by Meta Superintelligence Labs, led by Alexandr Wang, this tool follows the previous success of the Muse Spark large language model.
- Muse Image is initially available for free through the Meta AI app, WhatsApp, and Instagram Stories, with an option for power users and creators to subscribe for more access.
- It is also designed to assist advertisers by enhancing ad creative development through AI-powered Advantage Plus service.
- Meta aims to transition from its predominant online advertising-based revenue model by utilizing its investments in AI.
- Muse Image is positioned to replace third-party AI models like Midjourney and Black Forest Labs in its services.
- Benchmark results show Muse Image performs competitively against similar AI models from companies like Google and OpenAI.
- Meta plans additional releases, including an AI video generation model called Muse Video, for a future launch.