Will.i.am’s Message At Cannes: “AI Is A Cheat Code, And The Game Is Called Life”
Will.i.am’s Message At Cannes: “AI Is A Cheat Code, And The Game Is Called Life”
Publish Date: 2026-06-30 06:23:00
Source Domain: www.forbes.com
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Will.i.am, founder of The Black Eyed Peas, has been a pioneer in artificial intelligence (AI) for nearly two decades before it became a popular topic.
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He has invested in numerous AI companies and spent the past six years developing his own AI platform, FYI.ai.
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Instead of predicting the future, Will.i.am emphasizes that technological revolutions develop slowly over time.
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He advocates for understanding AI now rather than worrying prematurely, likening it to a cheat code in life that, if used effectively, can provide significant advantages.
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Will.i.am emphasizes that AI should be used to tackle real-world problems, particularly in underserved communities.
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He collaborates with educational institutions and international bodies to train students in using AI for solving local issues.
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Will.i.am believes that the next wave of AI entrepreneurs will focus on creating solutions for problems they themselves experience.
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AI’s potential to address everyday inequities, like the barrier Black Americans faced in hailing taxis, was highlighted by his examples of companies like Uber and Lyft using technology to solve such issues.
