‘Peppa Pig’ Backlash As Hasbro Asks Child Actors To Sign AI Clause

‘Peppa Pig’ Backlash As Hasbro Asks Child Actors To Sign AI Clause

‘Peppa Pig’ Backlash As Hasbro Asks Child Actors To Sign AI Clause

https://deadline.com/2026/06/peppa-pig-hasbro-child-actors-ai-backlash-1236967142/

Publish Date: 2026-06-25 07:17:00

Source Domain: deadline.com

Here is a synthesis of the key points from the article:

– Hasbro, the company behind the “Peppa Pig” children’s TV series, is requiring child actors to sign over their voices to artificial intelligence under new contract terms.
– This AI clause has sparked concern and is reportedly part of a trend in kids’ contracts on TV and film projects.
– Nearly 1,000 people, organized by the Agents of Young Performers Association (AYPA), have signed an open letter condemning AI terms on an unspecified “international children’s franchise.”
– The AYPA and others argue that AI usage should be fully exempted when involving child performers, asserting that children cannot provide fully informed legal consent for this kind of use.
– Hasbro maintains a commitment to protecting child performers and ensuring discussions about artificial intelligence are approached responsibly and transparently.
– The Agents of Young Performers Association criticizes the “take it or leave it” conditions child actors face if their parents or guardians refuse to agree to the AI clauses.
– The full AYPA letter emphasizes that “children cannot provide fully informed legal consent and a parent or guardian’s approval should never be used as a blanket licence to capture, clone, train, or reuse a child’s voice indefinitely.”

The core issue revolves around ethical concerns involving the use of child actors’ voices without proper safeguards against AI technology.