Hollywood stars oppose AI: how a new register protects artists’ identities

Major technological advancements, like AI, bring unforeseen consequences that are often difficult to address proactively.
The focus of the debate among artists has shifted from whether AI should exist to how to protect themselves from it.
Notable actors including Javier Bardem and Cate Blanchett are advocating for an online platform, rslmedia.org, where artists can register their consent levels regarding their digital likeness being manipulated by AI.
The website functions as a human consent identifier with consent categorized into three color-coded levels indicating permitted, conditional, or prohibited use.
The platform’s principle asserts that human identity is also a form of intellectual property that must be explicitly safeguarded.
Cate Blanchett and Steven Soderbergh presented this initiative at the European Parliament to coincide with the adoption of the EU’s Artificial Intelligence Act in 2024.
This initiative aims to establish safeguards based on consent to protect human rights and to provide an evolving mechanism paralleling the rapid pace of AI development.
Critics from the technology sector worry that such measures may hinder Europe’s competitive edge, but Soderbergh asserts this is not about restrictions but a persuasive framework to guide responsible AI usage.

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