Brands using AI-generated influencers to promote products on social media | AI (artificial intelligence)
Publish Date: 2026-06-21 02:01:00
Source Domain: www.theguardian.com
Here are six key points derived from the article discussing brands using AI-generated influencers for online promotions:
– Brands are increasingly employing AI-generated influencers for online advertising without clear indicators that these influencers are not real individuals.
– Some content creators making AI-generated influencer content are required to sign non-disclosure agreements to prevent them from revealing their involvement.
– The EU is introducing new regulations under the Artificial Intelligence Act starting in August that require labeling of AI-generated or manipulated content; however, this legislation will not apply in the UK.
– Consumer advocacy groups such as Which? are urging for greater transparency about AI-generated promotional content to protect consumers.
– An example of a potential AI-generated influencer usage is the Once app marketing, where AI-generated content mimicked true experiences from Instagram users.
– A fashion brand, Ashle, utilized AI-generated images during its launch but claimed to have moved away from these practices and deleted AI-related content from its social media pages.
These points highlight the growing trend and the pressing need for clearer standards regarding the use of AI-generated content in marketing.
