Europamundo boosts its artificial intelligence strategy with the launch of digital avatars
Europamundo boosts its artificial intelligence strategy with the launch of digital avatars
Publish Date: 2026-03-19 15:01:00
Source Domain: en.travel2latam.com
- Europamundo Vacaciones is adopting a digital transformation strategy by introducing three virtual avatars—MarIA, BIAnca, and Leo.
- The project, spearheaded by the Social Digital Department, integrates AI and social media into a cohesive strategy.
- The avatars are tailored for different markets: Latin America (MarIA), Brazil (BIAnca), and English-speaking countries (Leo).
- These digital personas operate on social media platforms such as Instagram, sharing content inspired by real travel experiences.
- The initiative aims to connect emotionally with audiences by sharing relatable and dynamic travel narratives.
- This project is not just a technological upgrade but a new method of communication that enhances brand storytelling while preserving the human touch in travel experiences.
- The avatars were officially launched in January 2026, following a two-year development period.
- The broader AI integration strategy, begun in 2022, includes audio guides, process automation, support tools, itinerary generation, podcasts, and internal chatbots.
