Google Weaves New Shopping Feature Into Search and Gemini
Google Weaves New Shopping Feature Into Search and Gemini
Publish Date: 2026-02-11 14:55:00
Source Domain: www.pymnts.com
Sure, here are the main points summarized in an unordered list based on the provided article content:
– Google is testing new ad formats on its search AI mode, allowing retailers to offer products directly, as reported by Bloomberg News.
– New integration enables users to purchase products from Etsy and Wayfair directly within Gemini, the AI-powered search tool.
– A new feature called Direct Offers within AI Mode will let brands offer discounts directly to potential customers.
– Google aims to “reinvent what an ad is” with its new approach in its shopping experience, according to Vidhya Srinivasan, Google’s vice president overseeing ads and commerce.
– Tech companies, including Google, Meta, Microsoft, and Amazon, are investing a record $650 billion in AI infrastructure this year.
– Google has been integrating AI agents into its shopping experience to standardize payments and digital identity, working with retailers like Walmart, Target, and Shopify.
– There’s an increasing consumer preference for AI agents in shopping, particularly to reduce friction and simplify daily life, according to PYMNTS Intelligence.
– However, consumer confidence remains cautious as AI systems approach payment services, preferring familiar financial guardrails.
Hope this summary helps! For more detailed insights, you can directly check out the original Bloomberg News article.
