{"id":241693,"date":"2026-07-09T10:40:00","date_gmt":"2026-07-09T14:40:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/07\/09\/how-hilton-is-thinking-about-ai-trust-and-a-less-linear-travel-funnel\/"},"modified":"2026-07-09T11:05:16","modified_gmt":"2026-07-09T15:05:16","slug":"how-hilton-is-thinking-about-ai-trust-and-a-less-linear-travel-funnel","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/07\/09\/how-hilton-is-thinking-about-ai-trust-and-a-less-linear-travel-funnel\/","title":{"rendered":"How Hilton Is Thinking About AI, Trust And A Less Linear Travel Funnel"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/jefffromm\/2026\/07\/09\/how-hilton-is-thinking-about-ai-trust-and-a-less-linear-travel-funnel\/\">How Hilton Is Thinking About AI, Trust And A Less Linear Travel Funnel<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/jefffromm\/2026\/07\/09\/how-hilton-is-thinking-about-ai-trust-and-a-less-linear-travel-funnel\/\">https:\/\/www.forbes.com\/sites\/jefffromm\/2026\/07\/09\/how-hilton-is-thinking-about-ai-trust-and-a-less-linear-travel-funnel\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-07-09 10:40:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com\">www.forbes.com<\/a><\/p>\n<ul>\n<li><strong>Impact of AI on Travel<\/strong>: Artificial intelligence is dramatically transforming how consumers discover, plan, and book travel, suggesting a shift from traditional travel marketing.<\/li>\n<li><strong>Experience-Driven Travel<\/strong>: Travelers are increasingly prioritizing unique experiences over traditional aspects like hotel booking, focusing on memorable events and activities.<\/li>\n<li><strong>Role of Trust in AI-driven Travel<\/strong>: Trust becomes more crucial as consumers are hesitant to fully rely on AI for travel decisions, emphasizing the importance of maintaining brand loyalty and recognition.<\/li>\n<li><strong>Shift in Travel Planning<\/strong>: Consumers are now often starting trip planning with desired experiences, making hotels part of an overarching travel journey rather than the central focus.<\/li>\n<li><strong>Loyalty\u2019s Continued Importance<\/strong>: Even with AI, loyalty programs like Hilton Honors remain significant for fostering emotional connections and signaling trust, which are also important for AI-driven decision making.<\/li>\n<li><strong>Marketing to Both Humans and Machines<\/strong>: Brands must now engage with both human consumers and influence AI systems to guide travel choices, requiring a broad and adaptive marketing strategy.<\/li>\n<li><strong>Changing Role of Hotels<\/strong>: Hotels must recognize that they are part of a larger journey experience and may need to adapt to this new AI-defined travel landscape.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Hilton Is Thinking About AI, Trust And A Less Linear Travel Funnel https:\/\/www.forbes.com\/sites\/jefffromm\/2026\/07\/09\/how-hilton-is-thinking-about-ai-trust-and-a-less-linear-travel-funnel\/ Publish&#8230;<\/p>\n","protected":false},"author":1,"featured_media":241694,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6a4fb2c17c3e6d24f6421ea5\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-241693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/241693"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=241693"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/241693\/revisions"}],"predecessor-version":[{"id":241695,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/241693\/revisions\/241695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/241694"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=241693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=241693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=241693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}