{"id":241479,"date":"2026-07-08T16:04:00","date_gmt":"2026-07-08T20:04:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/07\/08\/ftc-proposes-new-policy-on-ai-accuracy-hiding-how-an-ai-system-is-steered-may-violate-federal-law\/"},"modified":"2026-07-08T17:25:16","modified_gmt":"2026-07-08T21:25:16","slug":"ftc-proposes-new-policy-on-ai-accuracy-hiding-how-an-ai-system-is-steered-may-violate-federal-law","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/07\/08\/ftc-proposes-new-policy-on-ai-accuracy-hiding-how-an-ai-system-is-steered-may-violate-federal-law\/","title":{"rendered":"FTC Proposes New Policy on AI Accuracy: Hiding How an AI System is Steered May Violate Federal Law"},"content":{"rendered":"<p><a href=\"https:\/\/www.spencerfane.com\/insight\/ftc-proposes-new-policy-on-ai-accuracy-hiding-how-an-ai-system-is-steered-may-violate-federal-law\/\">FTC Proposes New Policy on AI Accuracy: Hiding How an AI System is Steered May Violate Federal Law<\/a><\/p>\n<p><a href=\"https:\/\/www.spencerfane.com\/insight\/ftc-proposes-new-policy-on-ai-accuracy-hiding-how-an-ai-system-is-steered-may-violate-federal-law\/\">https:\/\/www.spencerfane.com\/insight\/ftc-proposes-new-policy-on-ai-accuracy-hiding-how-an-ai-system-is-steered-may-violate-federal-law\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-07-08 16:04:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.spencerfane.com\">www.spencerfane.com<\/a><\/p>\n<ul>\n<li>\n<p><strong>FTC Proposal on Deceptive AI Practices<\/strong>: The Federal Trade Commission (FTC) has proposed a policy statement indicating that AI companies steering their systems to serve goals other than user expectations can be deceptive under federal law.<\/p>\n<\/li>\n<li>\n<p><strong>Non-Defense Mechanism<\/strong>: Even compliance with state laws aimed at preventing discrimination, under the FTC&#8217;s stance, won&#8217;t absolve companies of deceptive practices if it changes AI output without users&#8217; knowledge.<\/p>\n<\/li>\n<li>\n<p><strong>Prominent Disclosure Requirement<\/strong>: To avoid violating the FTC Act, companies must conspicuously disclose any deviations from expected AI outputs. Sneaky disclosures in terms of service will not suffice.<\/p>\n<\/li>\n<li>\n<p><strong>Focus on Deception Rather than Unfairness<\/strong>: The FTC&#8217;s core idea hinges on deceptive misrepresentations rather than mere unfairness.<\/p>\n<\/li>\n<li>\n<p><strong>Comment Period<\/strong>: Public comments on this proposal are due by July 31, 2026, allowing businesses and consumers to voice their opinions.<\/p>\n<\/li>\n<li>\n<p><strong>Impact on State Laws<\/strong>: The FTC\u2019s stance conflicts with certain state AI laws, particularly Colorado\u2019s revised AI Act, setting up potential litigation over the preemption of state laws by federal regulations.<\/p>\n<\/li>\n<li>\n<p><strong>Guidance for AI Companies<\/strong>: Companies using AI systems must review their marketing claims about AI accuracy and objectivity to ensure they align with their actual practices.<\/p>\n<\/li>\n<li>\n<p><strong>Compliance Strategy<\/strong>: AI-using companies need to carefully consider how to manage potential conflicts between state AI laws and federal regulations, possibly through transparent disclosure and careful documentation.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FTC Proposes New Policy on AI Accuracy: Hiding How an AI System is Steered May&#8230;<\/p>\n","protected":false},"author":1,"featured_media":241480,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.spencerfane.com\/wp-content\/uploads\/2026\/07\/07-08-26_FTC-Proposes-New-Policy-on-AI-Accuracy-Hiding-how-an-AI-System-is-Steered-May-Violate-Federal-Law.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-241479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/241479"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=241479"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/241479\/revisions"}],"predecessor-version":[{"id":241481,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/241479\/revisions\/241481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/241480"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=241479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=241479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=241479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}