{"id":237661,"date":"2026-06-26T04:30:00","date_gmt":"2026-06-26T08:30:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/26\/peppa-pig-backlash-kids-agents-call-for-non-ai-clauses-in-deals\/"},"modified":"2026-06-26T08:20:59","modified_gmt":"2026-06-26T12:20:59","slug":"peppa-pig-backlash-kids-agents-call-for-non-ai-clauses-in-deals","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/26\/peppa-pig-backlash-kids-agents-call-for-non-ai-clauses-in-deals\/","title":{"rendered":"&#8216;Peppa Pig&#8217; Backlash: Kids Agents Call For &#8220;Non-AI&#8221; Clauses In Deals"},"content":{"rendered":"<p><a href=\"https:\/\/deadline.com\/2026\/06\/peppa-pig-non-air-clauses-kids-agents-1236967257\/\">&#8216;Peppa Pig&#8217; Backlash: Kids Agents Call For &#8220;Non-AI&#8221; Clauses In Deals<\/a><\/p>\n<p><a href=\"https:\/\/deadline.com\/2026\/06\/peppa-pig-non-air-clauses-kids-agents-1236967257\/\">https:\/\/deadline.com\/2026\/06\/peppa-pig-non-air-clauses-kids-agents-1236967257\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-26 04:30:00<\/a><\/p>\n<p>Source Domain: <a href=\"deadline.com\">deadline.com<\/a><\/p>\n<ul>\n<li>The UK\u2019s Agents of Young Performers Association (AYPA) has called for \u201cnon-AI\u201d clauses in child acting contracts to prevent studios from using AI to capture or reuse children\u2019s voices.<\/li>\n<li>The AYPA highlights that children cannot provide informed consent for AI usage of their voice, and parents may feel pressured to sign overly strict AI terms.<\/li>\n<li>The initiative follows a reported backlash against Hasbro using AI terms in contracts for child actors on the animated series Peppa Pig.<\/li>\n<li>The AYPA is advocating for broader recognition of these clauses in the industry to protect children\u2019s identities and voices.<\/li>\n<li>AYPA co-chair Sarah MacDonnell emphasizes the importance of preventing a child&#8217;s voice from being exploited by AI and lacks control over its usage.<\/li>\n<li>The AYPA plans to raise awareness with UK authorities to institute protections for young people.<\/li>\n<li>Public figures like Charity Wakefield and Jo Frost have expressed moral opposition to the use of AI in children\u2019s contracts.<\/li>\n<li>Hasbro has stated a commitment to protecting child performers and will work responsible and transparently with evolving industry AI standards.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Peppa Pig&#8217; Backlash: Kids Agents Call For &#8220;Non-AI&#8221; Clauses In Deals https:\/\/deadline.com\/2026\/06\/peppa-pig-non-air-clauses-kids-agents-1236967257\/ Publish Date: 2026-06-26&#8230;<\/p>\n","protected":false},"author":1,"featured_media":237662,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/deadline.com\/wp-content\/uploads\/2026\/06\/PEPPA-PIG-George-Peppa-Hearing-Test_02-e1782451937971.png?w=1024","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-237661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237661"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=237661"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237661\/revisions"}],"predecessor-version":[{"id":237663,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237661\/revisions\/237663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/237662"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=237661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=237661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=237661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}