{"id":236940,"date":"2026-06-25T06:01:00","date_gmt":"2026-06-25T10:01:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/25\/indiamart-doubles-down-on-ai-to-curb-fake-listings-improve-buyer-interaction\/"},"modified":"2026-06-25T06:50:10","modified_gmt":"2026-06-25T10:50:10","slug":"indiamart-doubles-down-on-ai-to-curb-fake-listings-improve-buyer-interaction","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/25\/indiamart-doubles-down-on-ai-to-curb-fake-listings-improve-buyer-interaction\/","title":{"rendered":"IndiaMART doubles down on AI to curb fake listings, improve buyer interaction"},"content":{"rendered":"<p><a href=\"https:\/\/www.reuters.com\/legal\/litigation\/indiamart-doubles-down-ai-curb-fake-listings-improve-buyer-interaction-2026-06-25\/\">IndiaMART doubles down on AI to curb fake listings, improve buyer interaction<\/a><\/p>\n<p><a href=\"https:\/\/www.reuters.com\/legal\/litigation\/indiamart-doubles-down-ai-curb-fake-listings-improve-buyer-interaction-2026-06-25\/\">https:\/\/www.reuters.com\/legal\/litigation\/indiamart-doubles-down-ai-curb-fake-listings-improve-buyer-interaction-2026-06-25\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-25 06:01:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.reuters.com\">www.reuters.com<\/a><\/p>\n<ul>\n<li>\n<p><strong>IndiaMART&#8217;s AI Acceleration:<\/strong> IndiaMART plans to double its investment in artificial intelligence (AI) tools every six months to combat counterfeit listings and enhance content checks.<\/p>\n<\/li>\n<li>\n<p><strong>AI Tools for Fraud Detection:<\/strong> The company uses AI to identify suspicious accounts through pattern matching and is collaborating with external firms for AI solutions.<\/p>\n<\/li>\n<li>\n<p><strong>Real-time Voice-to-Text:<\/strong> IndiaMART is introducing real-time voice-to-text tools to automate the processing of buyer requests, previously handled by call center employees.<\/p>\n<\/li>\n<li>\n<p><strong>Counterfeit Concerns:<\/strong> IndiaMART faced concerns over counterfeit goods which resulted in its inclusion in the U.S. Trade Representative\u2019s 2022 &#8220;Notorious Markets&#8221; list.<\/p>\n<\/li>\n<li>\n<p><strong>Platform Dynamics:<\/strong> IndiaMART matches roughly 600 buyers with suppliers every minute and has about 220,000 sellers on its platform, aiming to reach 1 million sellers.<\/p>\n<\/li>\n<li>\n<p><strong>Content Filtering Improvements:<\/strong> AI tools have proven effective in filtering out malicious listings and filtering bad actors.<\/p>\n<\/li>\n<li>\n<p><strong>Visitor and Transaction Numbers:<\/strong> The platform serves around 90 million visitors a month and boasts a buyer conversion rate of approximately 45%.<\/p>\n<\/li>\n<li>\n<p><strong>Revenue Disclosure:<\/strong> The company&#8217;s technology and content expenditure in fiscal 2026 was around 2.26 billion rupees ($23.94 million), but the precise AI budget was not disclosed.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IndiaMART doubles down on AI to curb fake listings, improve buyer interaction https:\/\/www.reuters.com\/legal\/litigation\/indiamart-doubles-down-ai-curb-fake-listings-improve-buyer-interaction-2026-06-25\/ Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":236941,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.reuters.com\/resizer\/v2\/RW4E2TKNJNODPJVYMWCYUE2AI4.jpg?auth=bc42fbfc36a6b032f7b2451e950ab60fa3ea9ec5f9cadb6845cd58a5457c7c6e&height=1005&width=1920&quality=80&smart=true","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-236940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236940"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=236940"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236940\/revisions"}],"predecessor-version":[{"id":236942,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236940\/revisions\/236942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/236941"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=236940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=236940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=236940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}