{"id":236354,"date":"2026-06-24T00:15:00","date_gmt":"2026-06-24T04:15:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/24\/auto-industry-wrestles-with-monetizing-ai-investments\/"},"modified":"2026-06-24T07:40:11","modified_gmt":"2026-06-24T11:40:11","slug":"auto-industry-wrestles-with-monetizing-ai-investments","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/24\/auto-industry-wrestles-with-monetizing-ai-investments\/","title":{"rendered":"Auto Industry Wrestles With Monetizing AI Investments"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/edgarsten\/2026\/06\/24\/auto-industry-wrestles-with-monetizing-ai-investments\/\">Auto Industry Wrestles With Monetizing AI Investments<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/edgarsten\/2026\/06\/24\/auto-industry-wrestles-with-monetizing-ai-investments\/\">https:\/\/www.forbes.com\/sites\/edgarsten\/2026\/06\/24\/auto-industry-wrestles-with-monetizing-ai-investments\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-24 00:15:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com\">www.forbes.com<\/a><\/p>\n<ul>\n<li>\n<p>Companies are heavily investing in AI but, according to a PwC survey, over half (56%) have not yet seen revenue or cost benefits from a $40 billion investment.<\/p>\n<\/li>\n<li>\n<p>Automotive manufacturers and suppliers are running pilot programs for AI, but often these initiatives are fragmented across different company divisions, lacking a cohesive strategy.<\/p>\n<\/li>\n<li>\n<p>Industry experts like Ajay Chawla from OnTrac AI emphasize the need for an inclusive, company-wide AI strategy driven by top management to achieve better results.<\/p>\n<\/li>\n<li>\n<p>There is hesitation and confusion regarding how to incorporate AI effectively into business models, as some executives express a lack of understanding and fear of the technology.<\/p>\n<\/li>\n<li>\n<p>Experts suggest that realizing the benefits of AI requires patience and careful implementation, with some companies seeing improved success rates after thorough testing and continuous integration.<\/p>\n<\/li>\n<li>\n<p>Experts advise that human involvement in AI processes is crucial for successful incorporation, stressing the importance of human-AI collaboration rather than abandoning humans to the AI&#8217;s &#8220;set and forget&#8221; mode.<\/p>\n<\/li>\n<li>\n<p>Despite skepticism about AI\u2019s immediate benefits, experts assert that there are early signs of tangible, positive impacts, urging optimism and due diligence in the process.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auto Industry Wrestles With Monetizing AI Investments https:\/\/www.forbes.com\/sites\/edgarsten\/2026\/06\/24\/auto-industry-wrestles-with-monetizing-ai-investments\/ Publish Date: 2026-06-24 00:15:00 Source Domain: www.forbes.com&#8230;<\/p>\n","protected":false},"author":1,"featured_media":236355,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/69b05bf6970f6de447944508\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-236354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236354"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=236354"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236354\/revisions"}],"predecessor-version":[{"id":236356,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236354\/revisions\/236356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/236355"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=236354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=236354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=236354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}