{"id":235827,"date":"2026-06-23T09:00:00","date_gmt":"2026-06-23T13:00:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/23\/meta-is-now-designing-its-own-cheaper-ai-smart-glasses\/"},"modified":"2026-06-23T10:15:54","modified_gmt":"2026-06-23T14:15:54","slug":"meta-is-now-designing-its-own-cheaper-ai-smart-glasses","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/23\/meta-is-now-designing-its-own-cheaper-ai-smart-glasses\/","title":{"rendered":"Meta is now designing its own, cheaper AI smart glasses"},"content":{"rendered":"

Meta is now designing its own, cheaper AI smart glasses<\/a><\/p>\n

https:\/\/www.cnn.com\/2026\/06\/23\/tech\/meta-glasses-price<\/a><\/p>\n

Publish Date: 2026-06-23 09:00:00<\/a><\/p>\n

Source Domain: www.cnn.com<\/a><\/p>\n

Using an unordered list, summarize the following article with between 4 and 8 key points. <\/p>\n

Summary<\/p>\n

Meta unveiled its own line of AI-powered smart glasses starting at $299, which is cheaper than the newest Ray-Ban models.
\n The glasses can translate languages, play music and answer questions about surroundings.
\n Meta dominates the smart glasses market with nearly 70% market share, but faces growing competition from Google and Samsung.<\/p>\n

AI-generated summary was reviewed by a CNN editor.<\/p>\n

Meta on Tuesday announced a new line of AI glasses designed in-house, signaling a deeper push into the wearable technology that\u2019s become a new front in the artificial intelligence race.<\/p>\n

And the biggest change consumers will notice? A cheaper price tag.<\/p>\n

The new Meta Glasses will start at $299, making them less expensive than the latest Ray-Ban models which begin at $379. And that could help get them in the hands of more people, which is critical for Meta as it faces pressure to prove its massive AI investments will generate hit products.<\/p>\n

\u201cYou really want to be able to be in many places in the market, so reaching people isn\u2019t just about even design and style, it\u2019s also about the price point,\u201d Andrew Bosworth, Meta\u2019s chief technology officer, said during a press event on Monday.<\/p>\n

The Meta-designed glasses represent a departure from the co-branded spectacles the social media giant previously released with EssilorLuxottica\u2019s Ray-Ban and Oakley. (Meta still partners with EssilorLuxottica on certain aspects of the new glasses, like the lenses, and continues to sell the Ray-Ban and Oakley models.)<\/p>\n

Bosworth added that consumers are willing to pay a premium for Ray-Ban styles because of their popularity, and that the new in-house frames are meant to provide consumers with more options.<\/p>\n

The glasses come in three styles: a small frame called Adventurer, a larger and slightly rounder one called Fury and an oval model designed by Kylie Jenner called Meta Glasses by Kylie.<\/p>\n

The new glasses can play music, translate languages and answer questions about a person\u2019s surroundings by capturing images with the glasses\u2019 cameras, like Meta\u2019s Ray-Ban and Oakley glasses. The company claims its new Muse Spark AI model improves how the glasses can extract details from photos and remember personal preferences.<\/p>\n

Meta Glasses will launch with Muse Spark, while the company\u2019s previous glasses will get the new model through a software update.<\/p>\n

When CNN tried the glasses during a press event ahead of launch, they were able to estimate the number of calories in a bowl of strawberries, translate a sign from Arabic to English and provide nearby museum recommendations. The glasses could also tell the container of fake cherries used as a prop during a demo weren\u2019t real.<\/p>\n

Still, these scenarios are comparable to what Meta\u2019s existing glasses can handle and likely won\u2019t convince people who are skeptical of or uninterested in smart glasses. The Jenner-designed model is the most distinctive; they have a custom chime sound that plays when a user puts on the glasses, and the standard Meta AI voice can be replaced by an AI-generated version of Jenner\u2019s based on her real voice.<\/p>\n

Tech companies are still struggling to prove to consumers that smart glasses and other new types of wearable gadgets, like pins that record and transcribe conversations, are more useful than smartphones, according to Runar Bjorhovde, an analyst covering mobile devices for market research firm Omdia. That can make it difficult for some consumers to justify the price.<\/p>\n

\u201cThe question is whether these wearables can do something completely unique or something completely different, using the camera (and) creating context in the world,\u201d he told CNN earlier this month. \u201cAnd the question is, what do you actually do with that?\u201d<\/p>\n

But prices for smart glasses are expected to come down over the next four years, potentially making them more popular, according to market research firm The International Data Corporation. The average selling price of smart glasses is expected to drop from $376 in 2026 to $229 by 2030.<\/p>\n

Privacy concerns and more competition<\/p>\n

But price isn\u2019t the only concern when it comes to smart glasses; the company has grappled with ongoing privacy concerns. CNN reported earlier this year that some men have filmed videos of themselves flirting with women using smart glasses and uploaded the clips to social media without the women\u2019s consent.<\/p>\n

All Meta\u2019s glasses have an LED light indicating when the glasses are recording. Meta\u2019s website also says the camera won\u2019t function unless the LED light is clear.<\/p>\n

\u201cIt is a cat and mouse game with people who are bad actors,\u201d Bosworth said, at Monday\u2019s press event. \u201cWe try to make sure that we\u2019re doing everything we can generationally to continue to improve, making sure that light is the indicator that bystanders can rely on to understand what\u2019s happening on the glasses.\u201d<\/p>\n

Smart glasses, especially Meta\u2019s, are gaining traction: The IDC reports that shipments of smart glasses surged by 167% in the first quarter of 2026 compared to the same period in 2025. And Meta dominates the space with 69.2% of the market, the firm found.<\/p>\n

Meta CEO Mark Zuckerberg said in an April earnings call that the number of people using its glasses daily has tripled year-over-year.<\/p>\n

But Meta will soon face more competition. Google and Samsung are collaborating on a new pair of AI glasses launching later this year with similar functionality. OpenAI is also developing a hardware product.<\/p>\n

ChatGPT and Google\u2019s Gemini are already significantly more popular than Meta\u2019s AI assistant, according to Pew Research, which reports that 44% of American adults use ChatGPT, while 24% use Gemini and 14% use Meta AI.<\/p>\n

\u201cGoogle enters the smart glasses race with an advantage no rival can manufacture overnight: an ecosystem already embedded in billions of lives,\u201d IDC analysts wrote in a June 15 report. \u201cGemini is already in people\u2019s email, photos, search history, and calendars.\u201d<\/p>\n

Meta\u2019s previous hardware efforts, like co-branded smartphones, smart home devices and virtual reality headsets, have failed to gain traction with consumers. Now it hopes to make smart glasses as pervasive as smartphones, smartwatches and other tech gadgets. Doing so could give Meta\u2019s AI assistant a serious boost in the race against ChatGPT and Gemini, since users primarily interact with the glasses by talking to the digital helper.<\/p>\n

And it\u2019s possible that glasses are just the start.<\/p>\n

\u201cThe design team is absolutely captivated by this question,\u201d Bosworth said of possibly designing AI products for people who don\u2019t wear glasses. \u201cWhat are the other ways that we can deliver this capability to people who don\u2019t want to have glasses?\u201d<\/p>\n

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