{"id":235015,"date":"2026-06-22T09:43:00","date_gmt":"2026-06-22T13:43:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/22\/how-ai-is-speeding-up-design-work-at-one-of-the-worlds-biggest-firms\/"},"modified":"2026-06-22T09:45:11","modified_gmt":"2026-06-22T13:45:11","slug":"how-ai-is-speeding-up-design-work-at-one-of-the-worlds-biggest-firms","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/22\/how-ai-is-speeding-up-design-work-at-one-of-the-worlds-biggest-firms\/","title":{"rendered":"How AI Is Speeding up Design Work at One of the World&#8217;s Biggest Firms"},"content":{"rendered":"<p><a href=\"https:\/\/www.businessinsider.com\/gensler-architecture-ai-design-tools-concepts-2026-6\">How AI Is Speeding up Design Work at One of the World&#8217;s Biggest Firms<\/a><\/p>\n<p><a href=\"https:\/\/www.businessinsider.com\/gensler-architecture-ai-design-tools-concepts-2026-6\">https:\/\/www.businessinsider.com\/gensler-architecture-ai-design-tools-concepts-2026-6<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-22 09:43:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.businessinsider.com\">www.businessinsider.com<\/a><\/p>\n<ul>\n<li>\n<p><strong>Architectural Innovation with AI<\/strong>: Architecture firm Gensler has been pioneering the use of AI as a creative tool to augment their design process, starting with an internal phase called the &#8220;AI sandbox.&#8221;<\/p>\n<\/li>\n<li>\n<p><strong>Enhancing Design Concepts<\/strong>: Gensler employs AI to simulate natural light, sound travel, and space usage patterns, enhancing preliminary design concepts before construction begins. <\/p>\n<\/li>\n<li>\n<p><strong>Cinematic Storytelling<\/strong>: AI has enabled Gensler to convert design ideas into engaging cinematic narratives, boosting the communication of their visions to stakeholders.<\/p>\n<\/li>\n<li>\n<p><strong>Future Projects and Collaborations<\/strong>: AI&#8217;s utility extends to imagining future developments like Baghdad Sustainable Forests, and fostering collaborations like that with UNC Charlotte&#8217;s computer science department for generating 3D models.<\/p>\n<\/li>\n<li>\n<p><strong>Industry Adoption Concerns<\/strong>: Despite the promising uses, there are concerns among some architects regarding AI&#8217;s limitations, inaccuracies, and the impact on authorship, though enthusiasm for experimental uses remains high.<\/p>\n<\/li>\n<li>\n<p><strong>AI as a Support Tool<\/strong>: For firms like Gensler, AI is seen more as a support tool to expand creative possibilities rather than a replacement for human expertise.<\/p>\n<\/li>\n<li>\n<p><strong>Collaborative Growth<\/strong>: Gokmen highlights AI\u2019s potential for collaborative research toward developing specialized models like those for generating 3D geometric shapes in architecture.<\/p>\n<\/li>\n<li>\n<p><strong>Slow Adoption Rate<\/strong>: Vigneri-Beane and Gokmen note that AI adoption in the architectural industry is slow but anticipate significant growth opportunities with ongoing innovations and collaborations.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How AI Is Speeding up Design Work at One of the World&#8217;s Biggest Firms https:\/\/www.businessinsider.com\/gensler-architecture-ai-design-tools-concepts-2026-6&#8230;<\/p>\n","protected":false},"author":1,"featured_media":235016,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i.insider.com\/6a345d3bc7a58f814f0d454e?width=1200&format=jpeg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-235015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/235015"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=235015"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/235015\/revisions"}],"predecessor-version":[{"id":235017,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/235015\/revisions\/235017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/235016"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=235015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=235015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=235015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}