{"id":234997,"date":"2026-06-22T07:08:00","date_gmt":"2026-06-22T11:08:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/22\/ulta-beauty-study-reveals-ai-is-driving-gen-alpha-shoppers-back-to-stores\/"},"modified":"2026-06-22T09:30:17","modified_gmt":"2026-06-22T13:30:17","slug":"ulta-beauty-study-reveals-ai-is-driving-gen-alpha-shoppers-back-to-stores","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/22\/ulta-beauty-study-reveals-ai-is-driving-gen-alpha-shoppers-back-to-stores\/","title":{"rendered":"Ulta Beauty study reveals AI is driving Gen Alpha shoppers back to stores"},"content":{"rendered":"<p><a href=\"https:\/\/cosmeticsbusiness.com\/ulta-beauty-study-ai-is-driving-gen-alpha-in-store\">Ulta Beauty study reveals AI is driving Gen Alpha shoppers back to stores<\/a><\/p>\n<p><a href=\"https:\/\/cosmeticsbusiness.com\/ulta-beauty-study-ai-is-driving-gen-alpha-in-store\">https:\/\/cosmeticsbusiness.com\/ulta-beauty-study-ai-is-driving-gen-alpha-in-store<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-22 07:08:00<\/a><\/p>\n<p>Source Domain: <a href=\"cosmeticsbusiness.com\">cosmeticsbusiness.com<\/a><\/p>\n<ul>\n<li>\n<p><strong>Gen Alpha&#8217;s In-Person Preference<\/strong>: Gen Alpha demonstrates a preference for in-person shopping despite discovering products online, emphasizing real-world validation through store visits, family and peer recommendations.<\/p>\n<\/li>\n<li>\n<p><strong>Tech-Enhanced Shopping<\/strong>: This generation uses AI and personalization tools to augment in-store experiences, with AI users more inclined to visit physical stores, feeling more confident and satisfied with their choices.<\/p>\n<\/li>\n<li>\n<p><strong>Parental Influence<\/strong>: Parents play a significant role in Gen Alpha&#8217;s beauty and wellness product choices, with parental input being the top influence among this group.<\/p>\n<\/li>\n<li>\n<p><strong>Convergence of Digital and Physical Behaviors<\/strong>: Gen Alpha integrates digital tools and AI for beauty discovery, using them to enhance traditional shopping experiences rather than to replace them. This convergence suggests a need for brands to create connected journeys that engage both online influences and in-person interactions.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ulta Beauty study reveals AI is driving Gen Alpha shoppers back to stores https:\/\/cosmeticsbusiness.com\/ulta-beauty-study-ai-is-driving-gen-alpha-in-store Publish&#8230;<\/p>\n","protected":false},"author":1,"featured_media":234998,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"http:\/\/cosmeticsbusiness.com\/article-image-alias\/ulta-beauty-study-reveals-ai-is.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-234997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234997"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=234997"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234997\/revisions"}],"predecessor-version":[{"id":234999,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234997\/revisions\/234999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/234998"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=234997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=234997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=234997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}