{"id":234521,"date":"2026-06-21T12:00:00","date_gmt":"2026-06-21T16:00:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/21\/brands-using-ai-generated-influencers-on-social-media\/"},"modified":"2026-06-21T12:25:13","modified_gmt":"2026-06-21T16:25:13","slug":"brands-using-ai-generated-influencers-on-social-media","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/21\/brands-using-ai-generated-influencers-on-social-media\/","title":{"rendered":"Brands using AI-generated influencers on social media"},"content":{"rendered":"<p><a href=\"https:\/\/www.taipeitimes.com\/News\/world\/archives\/2026\/06\/22\/2003859535\">Brands using AI-generated influencers on social media<\/a><\/p>\n<p><a href=\"https:\/\/www.taipeitimes.com\/News\/world\/archives\/2026\/06\/22\/2003859535\">https:\/\/www.taipeitimes.com\/News\/world\/archives\/2026\/06\/22\/2003859535<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-21 12:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.taipeitimes.com\">www.taipeitimes.com<\/a><\/p>\n<p>Here is a summary of the article using an unordered list:<\/p>\n<ul>\n<li><strong>Transparency Concerns:<\/strong> There are growing calls for greater transparency about the use of AI-generated influencers in online promotions as brands employ these virtual figures to mimic genuine customer experiences.<\/li>\n<li><strong>Lack of Specific Rules:<\/strong> There are currently no specific regulations requiring the disclosure of AI-generated content in advertising to consumers. However, the EU&#8217;s Artificial Intelligence Act, due to start in August, will mandate clear labelling of AI-generated or manipulated content.<\/li>\n<li><strong>Brands Using AI-generated Influencers:<\/strong> Certain brands, such as Once and Ashle, have been found to use AI-generated content that appears to show real human experiences, with some creators even signing non-disclosure agreements (NDAs) to prevent discussion of their involvement.<\/li>\n<li><strong>Misleading Consumer Experiences:<\/strong> A recent investigation by a consumer group revealed that up to 70 percent of people cannot accurately identify deepfake content, raising concerns about consumers being misled and becoming targets of scams.<\/li>\n<li><strong>Role of AI in Advertising:<\/strong> The British Advertising Standards Authority does not have explicit rules against using AI-generated content in advertisements, focusing instead on whether the content is misleading rather than the use of AI itself.<\/li>\n<li><strong>Economic Motivation for AI Use:<\/strong> Brands are increasingly attracted to AI-generated content due to its lower costs compared to traditional photoshoots and the avoidance of influencer-related issues like bad publicity and high hourly rates.<\/li>\n<li><strong>Aspirational Digital Humans:<\/strong> Some creators, like Clarissa Mansbridge, work to produce hyper-realistic AI influencers for brands, who use these digital figures to generate user-generated content that seems authentic to consumers.<\/li>\n<li><strong>Ethical Considerations:<\/strong> There is ongoing debate about the ethical implications of using AI-generated content to simulate real customer experiences, with some artists and influencers, such as Zac Rossiter, opposing the practice.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands using AI-generated influencers on social media https:\/\/www.taipeitimes.com\/News\/world\/archives\/2026\/06\/22\/2003859535 Publish Date: 2026-06-21 12:00:00 Source Domain: www.taipeitimes.com&#8230;<\/p>\n","protected":false},"author":1,"featured_media":234522,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img.taipeitimes.com\/images\/2026\/06\/22\/P05-260622-302.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-234521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234521"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=234521"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234521\/revisions"}],"predecessor-version":[{"id":234523,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234521\/revisions\/234523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/234522"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=234521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=234521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=234521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}