{"id":234430,"date":"2026-06-21T02:01:00","date_gmt":"2026-06-21T06:01:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/21\/brands-using-ai-generated-influencers-to-promote-products-on-social-media-ai-artificial-intelligence\/"},"modified":"2026-06-21T04:20:17","modified_gmt":"2026-06-21T08:20:17","slug":"brands-using-ai-generated-influencers-to-promote-products-on-social-media-ai-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/21\/brands-using-ai-generated-influencers-to-promote-products-on-social-media-ai-artificial-intelligence\/","title":{"rendered":"Brands using AI-generated influencers to promote products on social media | AI (artificial intelligence)"},"content":{"rendered":"<p><a href=\"https:\/\/www.theguardian.com\/technology\/2026\/jun\/21\/brands-using-ai-generated-influencers-to-promote-products-on-social-media\">Brands using AI-generated influencers to promote products on social media | AI (artificial intelligence)<\/a><\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/2026\/jun\/21\/brands-using-ai-generated-influencers-to-promote-products-on-social-media\">https:\/\/www.theguardian.com\/technology\/2026\/jun\/21\/brands-using-ai-generated-influencers-to-promote-products-on-social-media<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-21 02:01:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.theguardian.com\">www.theguardian.com<\/a><\/p>\n<p>Here are six key points derived from the article discussing brands using AI-generated influencers for online promotions:<\/p>\n<p>&#8211; Brands are increasingly employing AI-generated influencers for online advertising without clear indicators that these influencers are not real individuals.<br \/>\n&#8211; Some content creators making AI-generated influencer content are required to sign non-disclosure agreements to prevent them from revealing their involvement.<br \/>\n&#8211; The EU is introducing new regulations under the Artificial Intelligence Act starting in August that require labeling of AI-generated or manipulated content; however, this legislation will not apply in the UK.<br \/>\n&#8211; Consumer advocacy groups such as Which? are urging for greater transparency about AI-generated promotional content to protect consumers.<br \/>\n&#8211; An example of a potential AI-generated influencer usage is the Once app marketing, where AI-generated content mimicked true experiences from Instagram users.<br \/>\n&#8211; A fashion brand, Ashle, utilized AI-generated images during its launch but claimed to have moved away from these practices and deleted AI-related content from its social media pages.<\/p>\n<p>These points highlight the growing trend and the pressing need for clearer standards regarding the use of AI-generated content in marketing.<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands using AI-generated influencers to promote products on social media | AI (artificial intelligence) https:\/\/www.theguardian.com\/technology\/2026\/jun\/21\/brands-using-ai-generated-influencers-to-promote-products-on-social-media&#8230;<\/p>\n","protected":false},"author":1,"featured_media":234431,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i.guim.co.uk\/img\/media\/0efbcd2c58af0d916dfd83a4ac24070c42423ea1\/0_694_750_600\/master\/750.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&precrop=40:21,offset-x50,offset-y0&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=81e5cfcc6bbc2911eba39629f51ba742","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-234430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234430"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=234430"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234430\/revisions"}],"predecessor-version":[{"id":234432,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234430\/revisions\/234432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/234431"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=234430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=234430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=234430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}