{"id":234199,"date":"2026-06-20T04:16:00","date_gmt":"2026-06-20T08:16:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/20\/ai-in-marketing-strategy-data-and-consumers\/"},"modified":"2026-06-20T05:30:39","modified_gmt":"2026-06-20T09:30:39","slug":"ai-in-marketing-strategy-data-and-consumers","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/20\/ai-in-marketing-strategy-data-and-consumers\/","title":{"rendered":"AI in Marketing: Strategy, Data, and Consumers"},"content":{"rendered":"<p><a href=\"https:\/\/lavozmadrid.es\/en\/madrid-capital\/general\/ai-revolutionizes-marketing-keys-for-businesses\">AI in Marketing: Strategy, Data, and Consumers<\/a><\/p>\n<p><a href=\"https:\/\/lavozmadrid.es\/en\/madrid-capital\/general\/ai-revolutionizes-marketing-keys-for-businesses\">https:\/\/lavozmadrid.es\/en\/madrid-capital\/general\/ai-revolutionizes-marketing-keys-for-businesses<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-20 04:16:00<\/a><\/p>\n<p>Source Domain: <a href=\"lavozmadrid.es\">lavozmadrid.es<\/a><\/p>\n<ul>\n<li>Generative Artificial Intelligence (AI) is becoming increasingly vital in business for transforming marketing strategies, data analysis, and consumer relations.<\/li>\n<li>The Autonomous University of Madrid Foundation (FUAM) partnered with Madrid Network to organize the TertulIA_UAM in Marketing, focusing on AI&#8217;s impact.<\/li>\n<li>The event highlighted AI&#8217;s influence on how companies analyze data and segment audiences, aiming to understand people better.<\/li>\n<li>Luis Mart\u00edn P\u00e9rez emphasized that AI has become crucial, replacing traditional websites as primary traffic sources, stating that organizations must ensure AI recognizes them.<\/li>\n<li>AI should be seen as a tool that augments existing narratives rather than a magic solution, supporting consistent brand storytelling.<\/li>\n<li>Participants cautioned against over-reliance on AI, stressing the importance of the human element and maintaining narrative homogeneity.<\/li>\n<li>AI can enhance customer acquisition and satisfaction, but hyper-segmentation can backfire by making consumers feel targeted in an overaggressive manner.<\/li>\n<li>Ra\u00fal Calleja emphasized that AI should either directly sell or assist in the selling process, necessitating human judgment and senior experience to guide its implementation.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI in Marketing: Strategy, Data, and Consumers https:\/\/lavozmadrid.es\/en\/madrid-capital\/general\/ai-revolutionizes-marketing-keys-for-businesses Publish Date: 2026-06-20 04:16:00 Source Domain: lavozmadrid.es&#8230;<\/p>\n","protected":false},"author":1,"featured_media":234200,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/lavozmadrid.es\/media\/2026\/06\/la-ia-revoluciona-el-marketing-claves-para-empresas.webp","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-234199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234199"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=234199"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234199\/revisions"}],"predecessor-version":[{"id":234201,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234199\/revisions\/234201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/234200"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=234199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=234199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=234199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}