{"id":232960,"date":"2026-06-17T07:06:00","date_gmt":"2026-06-17T11:06:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/17\/spekk-acquires-pablo-and-appoints-ai-chief\/"},"modified":"2026-06-17T16:35:40","modified_gmt":"2026-06-17T20:35:40","slug":"spekk-acquires-pablo-and-appoints-ai-chief","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/17\/spekk-acquires-pablo-and-appoints-ai-chief\/","title":{"rendered":"Spekk acquires Pablo and appoints AI chief"},"content":{"rendered":"<p><a href=\"https:\/\/marketingreport.one\/news\/spekk-acquires-pablo-and-appoints-ai-chief.html\">Spekk acquires Pablo and appoints AI chief<\/a><\/p>\n<p><a href=\"https:\/\/marketingreport.one\/news\/spekk-acquires-pablo-and-appoints-ai-chief.html\">https:\/\/marketingreport.one\/news\/spekk-acquires-pablo-and-appoints-ai-chief.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-17 07:06:00<\/a><\/p>\n<p>Source Domain: <a href=\"marketingreport.one\">marketingreport.one<\/a><\/p>\n<ul>\n<li>Spekk, a digital agency, has acquired advertising technology platform Pablo and appointed its founder Nick Boyce as Chief Technology &amp; AI Officer.<\/li>\n<li>This acquisition aims to advance Spekk&#8217;s focus on developing proprietary technology for high-consideration brands, its specialized service area.<\/li>\n<li>Spekk-Pablo partnership dates back to 2025, when Spekk commissioned a customized version of Pablo for its clients.<\/li>\n<li>The agency plans to integrate its existing ad trafficking and delivery platform with Pablo to create a more efficient single platform.<\/li>\n<li>Nick Boyce will oversee Spekk&#8217;s technology and AI strategy, guiding the creation of automation tools and AI-driven systems tailored for paid media operations.<\/li>\n<li>Spekk is focused on developing specialist AI solutions for the unique needs of high-consideration brands, as opposed to applying generic AI tools.<\/li>\n<li>The move reflects Spekk&#8217;s ongoing growth, demonstrated by its recent expansions in the client portfolio and taking up global agency roles for paid social and paid search for Joe &amp; The Juice.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spekk acquires Pablo and appoints AI chief https:\/\/marketingreport.one\/news\/spekk-acquires-pablo-and-appoints-ai-chief.html Publish Date: 2026-06-17 07:06:00 Source Domain: marketingreport.one&#8230;<\/p>\n","protected":false},"author":1,"featured_media":232961,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/marketingreport.one\/Article%20Images\/Key%20Persons\/nick-boyce-spekk-marketing-report-one.webp","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-232960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/232960"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=232960"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/232960\/revisions"}],"predecessor-version":[{"id":232962,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/232960\/revisions\/232962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/232961"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=232960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=232960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=232960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}