{"id":228902,"date":"2026-06-09T16:43:00","date_gmt":"2026-06-09T20:43:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/09\/new-yorks-synthetic-performer-disclosure-law\/"},"modified":"2026-06-09T16:50:12","modified_gmt":"2026-06-09T20:50:12","slug":"new-yorks-synthetic-performer-disclosure-law","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/09\/new-yorks-synthetic-performer-disclosure-law\/","title":{"rendered":"New York\u2019s synthetic performer disclosure law"},"content":{"rendered":"<p><a href=\"https:\/\/www.mcdermottlaw.com\/insights\/new-yorks-synthetic-performer-disclosure-law-what-advertisers-need-to-know\/\">New York\u2019s synthetic performer disclosure law<\/a><\/p>\n<p><a href=\"https:\/\/www.mcdermottlaw.com\/insights\/new-yorks-synthetic-performer-disclosure-law-what-advertisers-need-to-know\/\">https:\/\/www.mcdermottlaw.com\/insights\/new-yorks-synthetic-performer-disclosure-law-what-advertisers-need-to-know\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-09 16:43:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.mcdermottlaw.com\">www.mcdermottlaw.com<\/a><\/p>\n<ul>\n<li>\n<p><strong>Disclosure Mandate<\/strong>: Any business producing ads for commercial purposes must conspicuously disclose the use of synthetic performers if aware a synthetic performer is included, although the legislation lacks specific guidance on how to adhere to this requirement.<\/p>\n<\/li>\n<li>\n<p><strong>Exemptions<\/strong>: Certain categories are excluded from the disclosure requirement, such as expressive works, audio-only ads, translation services, and publishers solely disseminating content.<\/p>\n<\/li>\n<li>\n<p><strong>Practical Implications<\/strong>: Businesses should inventory AI-generated ad content, review vendor responsibilities, update ad review procedures, and maintain detailed records to identify and manage compliance risks.<\/p>\n<\/li>\n<li>\n<p><strong>Key Definitions<\/strong>: The law targets synthetic human performances created by generative AI or software algorithms, including models, avatars, synthetic voices, or isolated features, and applies across various advertising mediums and commercial marketing materials.<\/p>\n<\/li>\n<li>\n<p><strong>Illustrative Disclosure Examples<\/strong>: Sample disclosures include mentioning synthetic performers in ad content, making it clear they were computer-generated using AI and do not represent real individuals.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York\u2019s synthetic performer disclosure law https:\/\/www.mcdermottlaw.com\/insights\/new-yorks-synthetic-performer-disclosure-law-what-advertisers-need-to-know\/ Publish Date: 2026-06-09 16:43:00 Source Domain: www.mcdermottlaw.com Disclosure&#8230;<\/p>\n","protected":false},"author":1,"featured_media":228903,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/d1198w4twoqz7i.cloudfront.net\/wp-content\/uploads\/2026\/06\/04153400\/Web_Small-Getty-1400563623-e1780587249416.png","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[19],"class_list":["post-228902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-generative-ai"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/228902"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=228902"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/228902\/revisions"}],"predecessor-version":[{"id":228904,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/228902\/revisions\/228904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/228903"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=228902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=228902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=228902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}