{"id":228884,"date":"2026-06-09T16:20:00","date_gmt":"2026-06-09T20:20:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/09\/ads-in-new-york-must-now-label-ai-generated-synthetic-performers-wral-com\/"},"modified":"2026-06-09T16:25:12","modified_gmt":"2026-06-09T20:25:12","slug":"ads-in-new-york-must-now-label-ai-generated-synthetic-performers-wral-com","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/09\/ads-in-new-york-must-now-label-ai-generated-synthetic-performers-wral-com\/","title":{"rendered":"Ads in New York must now label AI-generated &#8216;synthetic performers&#8217; :: WRAL.com"},"content":{"rendered":"<p><a href=\"https:\/\/www.wral.com\/news\/ap\/e4336-ads-in-new-york-must-now-label-ai-generated-synthetic-performers\/\">Ads in New York must now label AI-generated &#8216;synthetic performers&#8217; :: WRAL.com<\/a><\/p>\n<p><a href=\"https:\/\/www.wral.com\/news\/ap\/e4336-ads-in-new-york-must-now-label-ai-generated-synthetic-performers\/\">https:\/\/www.wral.com\/news\/ap\/e4336-ads-in-new-york-must-now-label-ai-generated-synthetic-performers\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-09 16:20:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.wral.com\">www.wral.com<\/a><\/p>\n<ul>\n<li>New York State has enacted a new law requiring advertisements featuring AI-generated people to clearly label them as \u201csynthetic performers.\u201d<\/li>\n<li>The law, which took effect in December, aims to boost transparency and is seen as a response to an increasing presence of AI-generated media in various forms, including digital advertising.<\/li>\n<li>Synthetic performers are legally defined as \u201cdigitally-created media that appear as a real person.\u201d<\/li>\n<li>Ads not disclosing the use of synthetic performers face penalties: $1,000 for the first violation and $5,000 for subsequent violations.<\/li>\n<li>Specific exemptions are included for films, TV shows, streaming, video games, and similar forms of media, as well as for audio advertisements and AI used solely for language translation.<\/li>\n<li>The American Association of Advertising Agencies and other groups opposed the law due to concerns about compliance burdens and potential impacts on innovation.<\/li>\n<li>SAG-AFTRA, the actors\u2019 union, strongly supported the law, seeing it as a measure to protect human actors.<\/li>\n<li>The law is part of a broader set of state-level efforts in the U.S. aimed at ensuring job security for humans and protecting against privacy and safety risks from AI.  <\/li>\n<li>President Trump signed an executive order opposing state-level AI regulation, raising concerns that this federal stance might limit oversight of AI technologies.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ads in New York must now label AI-generated &#8216;synthetic performers&#8217; :: WRAL.com https:\/\/www.wral.com\/news\/ap\/e4336-ads-in-new-york-must-now-label-ai-generated-synthetic-performers\/ Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":228885,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.wral.com\/ddec8fef-c451-5bde-a6d1-968bd33aeafd?w=1200&h=630","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-228884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/228884"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=228884"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/228884\/revisions"}],"predecessor-version":[{"id":228886,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/228884\/revisions\/228886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/228885"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=228884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=228884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=228884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}