{"id":227455,"date":"2026-06-07T08:45:00","date_gmt":"2026-06-07T12:45:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/07\/could-ai-be-your-rsas-assistant-sheila-long-omara\/"},"modified":"2026-06-07T10:15:21","modified_gmt":"2026-06-07T14:15:21","slug":"could-ai-be-your-rsas-assistant-sheila-long-omara","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/07\/could-ai-be-your-rsas-assistant-sheila-long-omara\/","title":{"rendered":"Could AI be your RSA\u2019s assistant? | Sheila Long O&#8217;Mara"},"content":{"rendered":"<p><a href=\"https:\/\/www.furnituretoday.com\/mattress-matters\/could-ai-be-your-rsas-assistant-sheila-long-omara\/\">Could AI be your RSA\u2019s assistant? | Sheila Long O&#8217;Mara<\/a><\/p>\n<p><a href=\"https:\/\/www.furnituretoday.com\/mattress-matters\/could-ai-be-your-rsas-assistant-sheila-long-omara\/\">https:\/\/www.furnituretoday.com\/mattress-matters\/could-ai-be-your-rsas-assistant-sheila-long-omara\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-07 08:45:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.furnituretoday.com\">www.furnituretoday.com<\/a><\/p>\n<ul>\n<li>\n<p><strong>Shift in Mattress Shopping<\/strong>: Consumers are increasingly turning to AI platforms like ChatGPT, Google\u2019s AI Overview, Gemini, Perplexity, or Claude for mattress advice before entering stores.<\/p>\n<\/li>\n<li>\n<p><strong>Pre-researched Consumers<\/strong>: Today\u2019s shoppers often come to stores with extensive research, including comparisons, reviews, and videos, framing their shopping expectations before meeting a retail sales associate (RSA).<\/p>\n<\/li>\n<li>\n<p><strong>Challenges of AI<\/strong>: AI may provide incomplete, outdated, or overly generalized information since it lacks the ability to feel a mattress, understand comfort preferences, or observe body language.<\/p>\n<\/li>\n<li>\n<p><strong>Enhanced Role of RSAs<\/strong>: With AI setting the initial stage, RSAs can focus on translating technical features into personal benefits and guiding consumers on making confident, informed decisions rather than discussing basic concepts.<\/p>\n<\/li>\n<li>\n<p><strong>Human Element<\/strong>: Regardless of AI\u2019s advancements, human interaction offers an emotional and personalized touch that is harder to replicate, addressing issues like back pain relief and comfort in a more nuanced manner.<\/p>\n<\/li>\n<li>\n<p><strong>Complementary Relationship<\/strong>: AI and sales associates should work together where AI provides upfront information, and RSAs provide expert, personalized guidance to facilitate the final decision-making process.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Could AI be your RSA\u2019s assistant? | Sheila Long O&#8217;Mara https:\/\/www.furnituretoday.com\/mattress-matters\/could-ai-be-your-rsas-assistant-sheila-long-omara\/ Publish Date: 2026-06-07 08:45:00&#8230;<\/p>\n","protected":false},"author":1,"featured_media":227456,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.furnituretoday.com\/wp-content\/uploads\/2026\/02\/Artificial-Intelligence-human-hand-touching-digital-hand-stock-image.webp","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-227455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/227455"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=227455"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/227455\/revisions"}],"predecessor-version":[{"id":227457,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/227455\/revisions\/227457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/227456"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=227455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=227455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=227455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}