{"id":226479,"date":"2026-06-04T18:31:00","date_gmt":"2026-06-04T22:31:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/04\/hasbro-releases-ai-versions-of-its-iconic-characters-including-transformers\/"},"modified":"2026-06-05T00:55:18","modified_gmt":"2026-06-05T04:55:18","slug":"hasbro-releases-ai-versions-of-its-iconic-characters-including-transformers","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/04\/hasbro-releases-ai-versions-of-its-iconic-characters-including-transformers\/","title":{"rendered":"Hasbro releases AI versions of its iconic characters, including Transformers"},"content":{"rendered":"<p><a href=\"https:\/\/www.cbc.ca\/news\/entertainment\/hasbro-ai-characters-9.7223872\">Hasbro releases AI versions of its iconic characters, including Transformers<\/a><\/p>\n<p><a href=\"https:\/\/www.cbc.ca\/news\/entertainment\/hasbro-ai-characters-9.7223872\">https:\/\/www.cbc.ca\/news\/entertainment\/hasbro-ai-characters-9.7223872<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-04 18:31:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.cbc.ca\">www.cbc.ca<\/a><\/p>\n<ul>\n<li>Hasbro has introduced artificial intelligence (AI) versions of 12 popular characters from its brands, including Transformers&#8217; Optimus Prime and Megatron, G.I. Joe\u2019s Cobra Commander, and Clue characters.<\/li>\n<li>The AI-generated characters are available for enterprise use cases and can act as interactive brand ambassadors, including for customer service interactions.<\/li>\n<li>The initiative addresses the issue of unauthorized AI versions of its characters seen across various platforms.<\/li>\n<li>The project is executed through Sixth Wall, a new AI studio, and partners with ElevenLabs for human-AI interaction.<\/li>\n<li>A new type of intellectual property licensing called &#8220;behavioural licensing&#8221; is being introduced, governed by a system called CharacterOS with safety guardrails.<\/li>\n<li>Hasbro specifies the AI content is intended for ages 13 and up and emphasizes its commitment to contributing to industry discussions on safety standards for AI-enabled play.<\/li>\n<li>Experts express concerns about the potential for parasocial relationships, persuading children who may confuse AI characters with real people, and the risk of unauthorized data collection and use in advertising.<\/li>\n<li>Some worry that fictional characters&#8217; behavior now falls under intellectual property, raising questions about authenticity and the commercialization of beloved brands.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro releases AI versions of its iconic characters, including Transformers https:\/\/www.cbc.ca\/news\/entertainment\/hasbro-ai-characters-9.7223872 Publish Date: 2026-06-04 18:31:00&#8230;<\/p>\n","protected":false},"author":1,"featured_media":226480,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i.cbc.ca\/ais\/4a6d3aca-22c2-446f-adb4-ccac7d502425,1780604836409\/full\/max\/0\/default.jpg?im=Crop%2Crect%3D%280%2C169%2C3247%2C1826%29%3BResize%3D620","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-226479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/226479"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=226479"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/226479\/revisions"}],"predecessor-version":[{"id":226481,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/226479\/revisions\/226481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/226480"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=226479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=226479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=226479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}