{"id":225941,"date":"2026-06-04T02:43:00","date_gmt":"2026-06-04T06:43:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/04\/cybersecurity-presents-the-most-profitable-channel-opportunity-of-for-the-decade-says-also-technology-reseller\/"},"modified":"2026-06-04T09:00:57","modified_gmt":"2026-06-04T13:00:57","slug":"cybersecurity-presents-the-most-profitable-channel-opportunity-of-for-the-decade-says-also-technology-reseller","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/04\/cybersecurity-presents-the-most-profitable-channel-opportunity-of-for-the-decade-says-also-technology-reseller\/","title":{"rendered":"Cybersecurity presents the most profitable channel opportunity of for the decade, says ALSO \u2013 TECHNOLOGY RESELLER"},"content":{"rendered":"

Cybersecurity presents the most profitable channel opportunity of for the decade, says ALSO \u2013 TECHNOLOGY RESELLER<\/a><\/p>\n

https:\/\/technologyreseller.uk\/cybersecurity-presents-the-most-profitable-channel-opportunity-of-for-the-decade-says-also\/<\/a><\/p>\n

Publish Date: 2026-06-04 02:43:00<\/a><\/p>\n

Source Domain: technologyreseller.uk<\/a><\/p>\n

Author: <\/a><\/p>\n

Using an unordered list, summarize the following article with between 4 and 8 key points.
\n\t\t\t\t\tALSO Group highlights many MSPs are still selling security like hardware rather than scalable services\u00a0
\nCybersecurity has rapidly evolved from a defensive IT requirement into one of the most scalable recurring revenue opportunities in the technology channel, according to new insights from ALSO Group.
\nThe opportunity is being driven by a rapidly escalating threat landscape.\u00a0Recent research\u00a0shows organisations are now facing more than 2,000 cyber-attacks per week on average, highlighting the growing need for scalable security services.
\nDespite this surge in demand, many managed service providers, MSPs, are still approaching cybersecurity using outdated project-based sales models that limit long term growth and fail to capture the full commercial potential of the market.
\nMark Appleton
\nSpeaking on the opportunity,\u00a0Mark Appleton,\u00a0Group Lead Vendor Ecosystem Development, at\u00a0ALSO Group\u00a0said:
\n\u201cCybersecurity is the most profitable channel opportunity of the decade, but only if it\u2019s sold correctly. Too many partners are still treating security like a one-off product sale rather than a recurring service.\u201d
\nAccording to Appleton, traditional project-based approaches to cybersecurity often results in fragmented deployments and inconsistent revenue streams for service providers.
\nInstead, MSPs that package security services into integrated offerings will be able to create predictable recurring revenue while delivering stronger protection for customers.
\nAppleton continued: \u201cWhen cybersecurity is sold as a project, growth is limited to individual deals. When it\u2019s delivered as an ongoing service, it becomes a platform for long term customer relationships and sustainable revenue.\u201d
\nThe shift toward platform led security models is also reshaping how MSPs design and deliver their security offerings.
\nRather than deploying isolated security tools, many providers are increasingly building bundled security platforms, combining endpoint protection, identity security, monitoring and threat detection into unified managed services.
\nIn this evolving environment, technology providers are also playing a growing role in helping partners develop the maturity required to deliver advanced security services.
\nAppleton added: \u201cTechnology providers are becoming critical enablers of MSP security maturity. Beyond simply supplying products, they help partners package services, integrate security platforms and build scalable business models around cybersecurity.\u201d
\nAs cyber threats continue to intensify, demand for managed security services is expected to grow rapidly across organisations of all sizes.
\nAppleton concluded: \u201cThe MSPs that succeed in cybersecurity will be the ones that think like service providers rather than resellers. The opportunity isn\u2019t just in selling security tools, it\u2019s in building ongoing security platforms that customers rely on every day.\u201d
\nFurther information can be found at https:\/\/also.com
\nPlease follow and like us:<\/p>\n

\t\t\t\t Views: 134<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Cybersecurity presents the most profitable channel opportunity of for the decade, says ALSO \u2013 TECHNOLOGY…<\/p>\n","protected":false},"author":1,"featured_media":225942,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/technologyreseller.uk\/wp-content\/uploads\/2025\/04\/1516493101899.jpeg","fifu_image_alt":"","footnotes":""},"categories":[15],"tags":[24],"class_list":["post-225941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","tag-cybersecurity"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/225941"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=225941"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/225941\/revisions"}],"predecessor-version":[{"id":225943,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/225941\/revisions\/225943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/225942"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=225941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=225941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=225941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}