{"id":225745,"date":"2026-06-03T13:02:00","date_gmt":"2026-06-03T17:02:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/"},"modified":"2026-06-04T03:40:11","modified_gmt":"2026-06-04T07:40:11","slug":"gaining-visibility-in-the-ai-search-era","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/","title":{"rendered":"Gaining Visibility In The AI Search Era"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/cmo\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/\">Gaining Visibility In The AI Search Era<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/cmo\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/\">https:\/\/www.forbes.com\/sites\/cmo\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-03 13:02:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com\">www.forbes.com<\/a><\/p>\n<ul>\n<li>AI is significantly impacting search behavior and search engine optimization (SEO) practices.<\/li>\n<li>HubSpot CMO Kipp Bodnar explains the differences between traditional SEO and AI-driven search, emphasizing the need for simpler, chunked, and question-oriented content with greater focus on citations and mentions over click-through rates.<\/li>\n<li>While online shoppers utilize AI for purchases, there is a significant trust gap; many do not fully trust AI agents for purchases, affecting brand loyalty.<\/li>\n<li>For e-commerce, users prefer AI-assisted research and lower-stakes item recommendations rather than fully automated high-value purchases.<\/li>\n<li>Patagonia is engaged in a trademark dispute with activist Pattie Gonia, defending its branding while supporting her message and advocacy.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gaining Visibility In The AI Search Era https:\/\/www.forbes.com\/sites\/cmo\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/ Publish Date: 2026-06-03 13:02:00 Source Domain: www.forbes.com&#8230;<\/p>\n","protected":false},"author":1,"featured_media":225746,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6a205db1d423abd7eb53a983\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-225745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/225745"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=225745"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/225745\/revisions"}],"predecessor-version":[{"id":225747,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/225745\/revisions\/225747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/225746"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=225745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=225745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=225745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}