{"id":224742,"date":"2026-06-02T16:09:00","date_gmt":"2026-06-02T20:09:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/02\/online-ads-are-becoming-harder-to-spot-but-were-not-powerless-to-stop-it\/"},"modified":"2026-06-02T16:35:11","modified_gmt":"2026-06-02T20:35:11","slug":"online-ads-are-becoming-harder-to-spot-but-were-not-powerless-to-stop-it","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/06\/02\/online-ads-are-becoming-harder-to-spot-but-were-not-powerless-to-stop-it\/","title":{"rendered":"Online ads are becoming harder to spot \u2013 but we\u2019re not powerless to stop it"},"content":{"rendered":"<p><a href=\"https:\/\/theconversation.com\/online-ads-are-becoming-harder-to-spot-but-were-not-powerless-to-stop-it-283782\">Online ads are becoming harder to spot \u2013 but we\u2019re not powerless to stop it<\/a><\/p>\n<p><a href=\"https:\/\/theconversation.com\/online-ads-are-becoming-harder-to-spot-but-were-not-powerless-to-stop-it-283782\">https:\/\/theconversation.com\/online-ads-are-becoming-harder-to-spot-but-were-not-powerless-to-stop-it-283782<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-02 16:09:00<\/a><\/p>\n<p>Source Domain: <a href=\"theconversation.com\">theconversation.com<\/a><\/p>\n<ul>\n<li>\n<p>Google&#8217;s Google Marketing Live event showcased expanded AI systems for personalised digital ads, integrating ads into chats and dynamically adjusting based on individual browsing behaviour and availability.<\/p>\n<\/li>\n<li>\n<p>Meta and ByteDance&#8217;s TikTok have advanced their own AI-driven ad systems, personalising content deeply integrated within user activities on platforms like Facebook, Instagram, and TikTok.<\/p>\n<\/li>\n<li>\n<p>Social media ads are increasingly blending into the organic content to remain less intrusive, raising questions around discernment and regulation.<\/p>\n<\/li>\n<li>\n<p>The erosion of clear ad boundaries makes it harder to audit and ensure ads&#8217; compliance with societal norms and regulations, especially for potentially harmful products like alcohol and gambling.<\/p>\n<\/li>\n<li>\n<p>With AI creating personalised, often unseen ads that could appear and disappear rapidly, maintaining transparency becomes more challenging for regulators and researchers aiming to monitor digital environments.<\/p>\n<\/li>\n<li>\n<p>The newly proposed digital duty of care framework in Australia calls for stronger regulations around disclosure and transparency to ensure that audiences understand which content is being promoted.<\/p>\n<\/li>\n<li>\n<p>Minimum disclosures should include clear labelling, accessible ad archives, accurate information on how AI is involved in ad targeting, and detailed targeting disclosures.<\/p>\n<\/li>\n<li>\n<p>Clear signals about what constitutes an advertisement are crucial for maintaining the accountability of information environments and ensuring user trust.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online ads are becoming harder to spot \u2013 but we\u2019re not powerless to stop it&#8230;<\/p>\n","protected":false},"author":1,"featured_media":224746,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.theconversation.com\/files\/739008\/original\/file-20260601-57-xs9cn0.jpg?ixlib=rb-4.1.0&rect=942%2C542%2C5057%2C2528&q=45&auto=format&w=1356&h=668&fit=crop","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-224742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/224742"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=224742"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/224742\/revisions"}],"predecessor-version":[{"id":224748,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/224742\/revisions\/224748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/224746"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=224742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=224742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=224742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}