{"id":221218,"date":"2026-05-27T15:15:00","date_gmt":"2026-05-27T19:15:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/27\/ai-pricing-isnt-the-enemy-consumers-think-it-is\/"},"modified":"2026-05-27T15:20:10","modified_gmt":"2026-05-27T19:20:10","slug":"ai-pricing-isnt-the-enemy-consumers-think-it-is","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/27\/ai-pricing-isnt-the-enemy-consumers-think-it-is\/","title":{"rendered":"AI Pricing Isn\u2019t the Enemy Consumers Think It Is"},"content":{"rendered":"<p><a href=\"https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/ai-pricing-is-not-enemy-consumers-think-it-is\/\">AI Pricing Isn\u2019t the Enemy Consumers Think It Is<\/a><\/p>\n<p><a href=\"https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/ai-pricing-is-not-enemy-consumers-think-it-is\/\">https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/ai-pricing-is-not-enemy-consumers-think-it-is\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-27 15:15:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.pymnts.com\">www.pymnts.com<\/a><\/p>\n<ul>\n<li>Regulators and retailers have expressed concerns about AI-driven pricing systems potentially harming consumers.<\/li>\n<li>New research from the University of Pennsylvania and Rutgers Business School challenges these concerns, finding that in competitive markets, algorithmic pricing lowers prices instead of raising them.<\/li>\n<li>The study, based on data from Amazon, shows prices fall in categories where algorithmic pricing is prevalent, especially when buyers consider fewer options.<\/li>\n<li>The dynamics of online ad auctions contribute to lower prices: sellers bid for visibility, and algorithms collectively push down these advertising bids, reducing merchants\u2019 costs.<\/li>\n<li>The impact on prices depends on shopper behavior: fewer comparisons lead to lower prices, while more comparisons can increase prices.<\/li>\n<li>The research highlights the complexities of algorithmic pricing and poses challenges for regulators who must navigate the distinctions between algorithmic coordination and traditional price-fixing.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI Pricing Isn\u2019t the Enemy Consumers Think It Is https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/ai-pricing-is-not-enemy-consumers-think-it-is\/ Publish Date: 2026-05-27 15:15:00 Source&#8230;<\/p>\n","protected":false},"author":1,"featured_media":221219,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/AI-pricing-retail-eCommerce.jpeg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-221218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/221218"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=221218"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/221218\/revisions"}],"predecessor-version":[{"id":221220,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/221218\/revisions\/221220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/221219"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=221218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=221218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=221218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}