{"id":217475,"date":"2026-05-20T15:58:00","date_gmt":"2026-05-20T19:58:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/20\/writing-is-your-business-development-and-ai-is-changing-the-game-jd-supra-perspectives\/"},"modified":"2026-05-20T16:00:36","modified_gmt":"2026-05-20T20:00:36","slug":"writing-is-your-business-development-and-ai-is-changing-the-game-jd-supra-perspectives","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/20\/writing-is-your-business-development-and-ai-is-changing-the-game-jd-supra-perspectives\/","title":{"rendered":"Writing Is Your Business Development \u2014 And AI Is Changing the Game | JD Supra Perspectives"},"content":{"rendered":"<p><a href=\"https:\/\/www.jdsupra.com\/legalnews\/writing-is-your-business-development-6965687\/\">Writing Is Your Business Development \u2014 And AI Is Changing the Game | JD Supra Perspectives<\/a><\/p>\n<p><a href=\"https:\/\/www.jdsupra.com\/legalnews\/writing-is-your-business-development-6965687\/\">https:\/\/www.jdsupra.com\/legalnews\/writing-is-your-business-development-6965687\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-20 15:58:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.jdsupra.com\">www.jdsupra.com<\/a><\/p>\n<ul>\n<li><strong>The Value of Legal Thought Leadership<\/strong>: Legal thought leadership is a powerful business development tool that influences hiring decisions. Nearly 27% of corporate counsel and C-suite executives have hired law firms due to their content. <\/li>\n<li><strong>Engagement and Relevance<\/strong>: Decision-makers actively seek out legal thought leadership to solve problems and make informed decisions, with 82% reading it at least weekly and 45% daily.<\/li>\n<li><strong>Building Trust Through Expertise<\/strong>: Trust is critical in client relationships, and meaningful thought leadership, providing clarity, sector-specific relevance, and actionable guidance, builds trust better than peer referrals.<\/li>\n<li><strong>Impact of AI on Content Distribution<\/strong>: AI can significantly enhance the reach of legal content by surfacing articles, alerts, and white papers as sources. This increases engagement, with 69% of decision-makers using AI responses as a research starting point.<\/li>\n<li><strong>Balancing AI with Human Expertise<\/strong>: While AI can accelerate research and drafting, decision-makers value human insight and sector-specific expertise. Only human writers can provide the clarity and in-depth knowledge that builds trust.<\/li>\n<li><strong>Strategic Content Production<\/strong>: To capitalize on AI, firms should produce more authoritative, well-structured sector-specific content on trusted legal media platforms, leveraging AI for efficiency while retaining human expertise at its core.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing Is Your Business Development \u2014 And AI Is Changing the Game | JD Supra&#8230;<\/p>\n","protected":false},"author":1,"featured_media":217476,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/jdsupra-static.s3.amazonaws.com\/profile-images\/og.1926_590.png","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-217475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/217475"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=217475"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/217475\/revisions"}],"predecessor-version":[{"id":217477,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/217475\/revisions\/217477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/217476"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=217475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=217475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=217475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}