{"id":216691,"date":"2026-05-19T13:36:00","date_gmt":"2026-05-19T17:36:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/19\/a-practical-business-tool-keynote-speaker-urges-a-rethink-on-using-ai\/"},"modified":"2026-05-19T15:00:12","modified_gmt":"2026-05-19T19:00:12","slug":"a-practical-business-tool-keynote-speaker-urges-a-rethink-on-using-ai","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/19\/a-practical-business-tool-keynote-speaker-urges-a-rethink-on-using-ai\/","title":{"rendered":"A practical business tool: Keynote speaker urges a \u2018rethink\u2019 on using AI"},"content":{"rendered":"<p><a href=\"https:\/\/www.furnituretoday.com\/artificial-intelligence-ai\/a-practical-business-tool-keynote-speaker-urges-a-rethink-on-using-ai\/\">A practical business tool: Keynote speaker urges a \u2018rethink\u2019 on using AI<\/a><\/p>\n<p><a href=\"https:\/\/www.furnituretoday.com\/artificial-intelligence-ai\/a-practical-business-tool-keynote-speaker-urges-a-rethink-on-using-ai\/\">https:\/\/www.furnituretoday.com\/artificial-intelligence-ai\/a-practical-business-tool-keynote-speaker-urges-a-rethink-on-using-ai\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-19 13:36:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.furnituretoday.com\">www.furnituretoday.com<\/a><\/p>\n<ul>\n<li>Bob Phibbs, speaking at the SleepNXT conference in Florida, emphasized that retailers need to view AI as an essential business tool rather than a mere futuristic concept.<\/li>\n<li>He urged manufacturers and retailers in the bedding industry to implement AI to enhance marketing strategies, streamline hiring processes, improve sales training, and remain competitive in a digital marketplace.<\/li>\n<li>Phibbs stressed the importance of specific and consumer-focused language to respond effectively to AI-driven search tools, highlighting that AI can evaluate marketing materials and provide clearer, more targeted messaging.<\/li>\n<li>He pointed out that AI can also aid in hiring by rewriting job listings more engagingly and target-specific, addressing persistent challenges in retail hiring.<\/li>\n<li>AI&#8217;s role was extended to sales management, where it could analyze customer interactions to identify sales trends and common objections, improving overall sales strategies.<\/li>\n<li>While acknowledging the ethical concerns around AI, Phibbs made it clear that ignoring its potential is no longer an option for retailers.<\/li>\n<li>Phibbs concluded by encouraging attendees to leave with actionable plans to implement AI in their businesses once back home.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A practical business tool: Keynote speaker urges a \u2018rethink\u2019 on using AI https:\/\/www.furnituretoday.com\/artificial-intelligence-ai\/a-practical-business-tool-keynote-speaker-urges-a-rethink-on-using-ai\/ Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":216693,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.furnituretoday.com\/wp-content\/uploads\/2020\/08\/Phibbs.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-216691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/216691"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=216691"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/216691\/revisions"}],"predecessor-version":[{"id":216694,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/216691\/revisions\/216694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/216693"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=216691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=216691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=216691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}