{"id":216444,"date":"2026-05-19T09:57:00","date_gmt":"2026-05-19T13:57:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/19\/aetnas-chief-digital-and-technology-officer-on-how-the-insurer-is-using-ai-for-patient-engagement\/"},"modified":"2026-05-19T10:05:10","modified_gmt":"2026-05-19T14:05:10","slug":"aetnas-chief-digital-and-technology-officer-on-how-the-insurer-is-using-ai-for-patient-engagement","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/19\/aetnas-chief-digital-and-technology-officer-on-how-the-insurer-is-using-ai-for-patient-engagement\/","title":{"rendered":"Aetna\u2019s chief digital and technology officer on how the insurer is using AI for patient engagement"},"content":{"rendered":"<p><a href=\"https:\/\/www.healthcaredive.com\/news\/healthcare-artificial-intelligence-consumer-experience-engagement-aetna-nathan-frank\/820344\/\">Aetna\u2019s chief digital and technology officer on how the insurer is using AI for patient engagement<\/a><\/p>\n<p><a href=\"https:\/\/www.healthcaredive.com\/news\/healthcare-artificial-intelligence-consumer-experience-engagement-aetna-nathan-frank\/820344\/\">https:\/\/www.healthcaredive.com\/news\/healthcare-artificial-intelligence-consumer-experience-engagement-aetna-nathan-frank\/820344\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-19 09:57:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.healthcaredive.com\">www.healthcaredive.com<\/a><\/p>\n<ul>\n<li>Artificial intelligence (AI) is being utilized by Aetna to simplify the patient experience in the complex and administratively demanding healthcare system.<\/li>\n<li>Aetna has introduced new digital tools powered by AI, including a conversational AI assistant and &#8220;Care Paths&#8221; which guide patients with specific conditions through their benefits and next steps.<\/li>\n<li>The conversational AI allows patients to ask questions in natural language within Aetna\u2019s app or web experience, potentially reducing the need for calls to call centers.<\/li>\n<li>To mitigate risks associated with AI, Aetna places high importance on transparency and monitoring, ensuring AI is explainable and free from biases or inaccuracies.<\/li>\n<li>An ongoing governance model is used for extensive surveillance of AI systems to ensure performance and to collect feedback from medical staff who are involved in AI solution development.<\/li>\n<li>Feedback from users indicates positive reception to digital tools with an 8.6% reduction in calls for certain conditions and a 38% increase in digital engagement through the use of AI-powered &#8220;Care Paths.&#8221;<\/li>\n<li>Customer satisfaction has improved due to the enhanced digital experience provided by AI.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aetna\u2019s chief digital and technology officer on how the insurer is using AI for patient&#8230;<\/p>\n","protected":false},"author":1,"featured_media":216445,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/HPcm65ZGMHLL-WoNhk-GXVhMGrAveMCrpsEiBUPrYhk\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTU5ODc5NzA0LmpwZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-216444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/216444"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=216444"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/216444\/revisions"}],"predecessor-version":[{"id":216446,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/216444\/revisions\/216446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/216445"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=216444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=216444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=216444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}