{"id":216109,"date":"2026-05-19T01:17:00","date_gmt":"2026-05-19T05:17:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/19\/can-you-trademark-identity-the-new-legal-strategy-celebrities-are-using-against-ai\/"},"modified":"2026-05-19T01:20:10","modified_gmt":"2026-05-19T05:20:10","slug":"can-you-trademark-identity-the-new-legal-strategy-celebrities-are-using-against-ai","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/19\/can-you-trademark-identity-the-new-legal-strategy-celebrities-are-using-against-ai\/","title":{"rendered":"Can you trademark identity? The new legal strategy celebrities are using against AI"},"content":{"rendered":"<p><a href=\"https:\/\/theconversation.com\/can-you-trademark-identity-the-new-legal-strategy-celebrities-are-using-against-ai-282976\">Can you trademark identity? The new legal strategy celebrities are using against AI<\/a><\/p>\n<p><a href=\"https:\/\/theconversation.com\/can-you-trademark-identity-the-new-legal-strategy-celebrities-are-using-against-ai-282976\">https:\/\/theconversation.com\/can-you-trademark-identity-the-new-legal-strategy-celebrities-are-using-against-ai-282976<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-19 01:17:00<\/a><\/p>\n<p>Source Domain: <a href=\"theconversation.com\">theconversation.com<\/a><\/p>\n<ul>\n<li>Celebrities like Taylor Swift, Matthew McConaughey, and Jeremy Clarkson are using trademark law to protect specific elements of their brand identities, such as unique phrases, images, and voices.<\/li>\n<li>This legal tactic aims to address gaps in copyright law, particularly as generative AI and deepfakes become more prevalent, posing risks of impersonation and reputational damage.<\/li>\n<li>Key marks registered include Swift\u2019s \u201cHey, it\u2019s Taylor,\u201d McConaughey\u2019s catchphrase \u201cAll right, all right, all right,\u201d and an image from the Eras Tour, as well as visual and audio elements of Clarkson\u2019s branding.<\/li>\n<li>Trademarks, unlike copyrights, cover more than just creative works and can include sensory marks like sounds and images, offering a federal level of protection as opposed to the state-based publicity rights.<\/li>\n<li>Trademark infringement is judged on the \u201clikelihood of confusion\u201d rather than substantial similarity, meaning a deepfake resembling a registered trademark could potentially infringe if it may mislead consumers into thinking it\u2019s endorsed by the celebrity.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you trademark identity? The new legal strategy celebrities are using against AI https:\/\/theconversation.com\/can-you-trademark-identity-the-new-legal-strategy-celebrities-are-using-against-ai-282976 Publish&#8230;<\/p>\n","protected":false},"author":1,"featured_media":216110,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.theconversation.com\/files\/736615\/original\/file-20260519-71-bbeqzz.png?ixlib=rb-4.1.0&rect=0%2C0%2C1600%2C800&q=45&auto=format&w=1356&h=668&fit=crop","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[19],"class_list":["post-216109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-generative-ai"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/216109"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=216109"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/216109\/revisions"}],"predecessor-version":[{"id":216112,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/216109\/revisions\/216112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/216110"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=216109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=216109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=216109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}