{"id":215710,"date":"2026-05-18T12:41:00","date_gmt":"2026-05-18T16:41:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/18\/tech-firms-face-tougher-uk-rules-on-intimate-image-abuse-ai-artificial-intelligence\/"},"modified":"2026-05-18T12:45:23","modified_gmt":"2026-05-18T16:45:23","slug":"tech-firms-face-tougher-uk-rules-on-intimate-image-abuse-ai-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/18\/tech-firms-face-tougher-uk-rules-on-intimate-image-abuse-ai-artificial-intelligence\/","title":{"rendered":"Tech firms face tougher UK rules on intimate image abuse | AI (artificial intelligence)"},"content":{"rendered":"<p><a href=\"https:\/\/www.theguardian.com\/technology\/2026\/may\/18\/tech-firms-uk-rules-intimate-image-abuse\">Tech firms face tougher UK rules on intimate image abuse | AI (artificial intelligence)<\/a><\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/2026\/may\/18\/tech-firms-uk-rules-intimate-image-abuse\">https:\/\/www.theguardian.com\/technology\/2026\/may\/18\/tech-firms-uk-rules-intimate-image-abuse<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-18 12:41:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.theguardian.com\">www.theguardian.com<\/a><\/p>\n<ul>\n<li><strong>Ofcom Updates Guidelines:<\/strong> Ofcom, the UK&#8217;s communications regulator, is updating its codes of practice to address the spreading of intimate image abuse, including &#8220;revenge porn&#8221; and AI-generated deepfakes.<\/li>\n<li><strong>Urgency of the Issue:<\/strong> There is an urgent need to reduce the spread of intimate image abuse online, especially as generative AI is making the problem worse.<\/li>\n<li><strong>Technological Response:<\/strong> Ofcom is urging service providers to employ &#8220;hash-matching&#8221; technology to detect and stop the circulation of intimate images shared without consent.<\/li>\n<li><strong>Legal and Public Pressure:<\/strong> The changes follow a threatened legal challenge by the campaign group End Violence Against Women and Girls, highlighting Ofcom\u2019s failure to protect women and girls from these sites.<\/li>\n<li><strong>Safety Risks:<\/strong> Particular concern is raised about niche online forums where individuals trade intimate images without consent, often categorizing victims by location which poses serious safety risks.<\/li>\n<li><strong>Quick Response Requirement:<\/strong> UK law emphasizes that deepfake nudes and &#8220;revenge porn&#8221; must be removed from the internet within 48 hours, or failing that, technology firms risk being blocked in the UK.<\/li>\n<li><strong>Regulatory Response Timeline:<\/strong> The new code is expected to come into force in the autumn, pending the parliamentary process. <\/li>\n<li><strong>Call for Comprehensive Action:<\/strong> Though welcomed by campaigners, there is pressure for more robust measures such as mandating the use of technology to proactively block the posting of such damaging content.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech firms face tougher UK rules on intimate image abuse | AI (artificial intelligence) https:\/\/www.theguardian.com\/technology\/2026\/may\/18\/tech-firms-uk-rules-intimate-image-abuse&#8230;<\/p>\n","protected":false},"author":1,"featured_media":215711,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i.guim.co.uk\/img\/media\/92f6b258a4472ae40c2889913a6ee4b7b6e9ca90\/552_0_2915_2332\/master\/2915.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&precrop=40:21,offset-x50,offset-y0&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=80f427eb5f469cd4efe8ac7487df1d28","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20,19],"class_list":["post-215710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence","tag-generative-ai"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/215710"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=215710"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/215710\/revisions"}],"predecessor-version":[{"id":215712,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/215710\/revisions\/215712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/215711"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=215710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=215710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=215710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}