{"id":214562,"date":"2026-05-15T08:05:00","date_gmt":"2026-05-15T12:05:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/15\/at-cannes-filmmakers-shift-towards-cautious-acceptance-of-ais-inevitability\/"},"modified":"2026-05-15T14:45:18","modified_gmt":"2026-05-15T18:45:18","slug":"at-cannes-filmmakers-shift-towards-cautious-acceptance-of-ais-inevitability","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/15\/at-cannes-filmmakers-shift-towards-cautious-acceptance-of-ais-inevitability\/","title":{"rendered":"At Cannes, filmmakers shift towards cautious acceptance of AI&#8217;s inevitability"},"content":{"rendered":"<p><a href=\"https:\/\/www.reuters.com\/lifestyle\/cannes-filmmakers-shift-towards-cautious-acceptance-ais-inevitability-2026-05-15\/\">At Cannes, filmmakers shift towards cautious acceptance of AI&#8217;s inevitability<\/a><\/p>\n<p><a href=\"https:\/\/www.reuters.com\/lifestyle\/cannes-filmmakers-shift-towards-cautious-acceptance-ais-inevitability-2026-05-15\/\">https:\/\/www.reuters.com\/lifestyle\/cannes-filmmakers-shift-towards-cautious-acceptance-ais-inevitability-2026-05-15\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-15 08:05:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.reuters.com\">www.reuters.com<\/a><\/p>\n<ul>\n<li><strong>Cost Savings through AI<\/strong>: According to Morgan Stanley, generative AI can lead to cost reductions in film and TV production by up to 30%.<\/li>\n<li><strong>Time Efficiency<\/strong>: Director Xavier Gens estimates that &#8220;Under Paris&#8221; could have been completed in half the time and cut costs by half with the help of AI.<\/li>\n<li><strong>Shift in Cannes Film Festival Dynamics<\/strong>: The Cannes Film Festival is now focusing on how AI is being used rather than whether it will be used, highlighting a shift in industry trends.<\/li>\n<li><strong>AI\u2019s Role in Post-Production<\/strong>: AI tools can automate many time-consuming post-production tasks, particularly beneficial for visual effects-heavy films like &#8220;Under Paris&#8221;.<\/li>\n<li><strong>Generative AI Exclusion in Competitions<\/strong>: Cannes and the Academy Awards have rules excluding films primarily driven by generative AI from top competitive awards such as the Palme d&#8217;Or.<\/li>\n<li><strong>Ongoing Industry Discussions<\/strong>: There is an ongoing debate about the appropriate uses of AI in filmmaking, with a consensus forming around the acceptance of AI in production and post-production, while rejecting its use in scriptwriting and film creation.<\/li>\n<li><strong>AI as an Enhancement, Not Replacement<\/strong>: Industry experts emphasize that AI should enhance human creativity rather than replace it. <\/li>\n<li><strong>Emerging Use Cases<\/strong>: Startups are developing new applications for AI, including audience insight tools to simulate focus groups and enhance director decisions.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Cannes, filmmakers shift towards cautious acceptance of AI&#8217;s inevitability https:\/\/www.reuters.com\/lifestyle\/cannes-filmmakers-shift-towards-cautious-acceptance-ais-inevitability-2026-05-15\/ Publish Date: 2026-05-15 08:05:00&#8230;<\/p>\n","protected":false},"author":1,"featured_media":214563,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.reuters.com\/resizer\/v2\/OHP6XFZ4HROVTIXFQJ7OVSSSUA.jpg?auth=570a83ffe05061737b8d9ff6c1142824329e9d9f4832afb9998e6954ab9d5302&height=1005&width=1920&quality=80&smart=true","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[19],"class_list":["post-214562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-generative-ai"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/214562"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=214562"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/214562\/revisions"}],"predecessor-version":[{"id":214564,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/214562\/revisions\/214564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/214563"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=214562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=214562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=214562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}