{"id":214064,"date":"2026-05-14T17:16:00","date_gmt":"2026-05-14T21:16:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/14\/how-a-marketing-professional-changed-course-for-cybersecurity\/"},"modified":"2026-05-14T17:25:07","modified_gmt":"2026-05-14T21:25:07","slug":"how-a-marketing-professional-changed-course-for-cybersecurity","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/05\/14\/how-a-marketing-professional-changed-course-for-cybersecurity\/","title":{"rendered":"How a marketing professional changed course for cybersecurity"},"content":{"rendered":"

How a marketing professional changed course for cybersecurity<\/a><\/p>\n

https:\/\/www.itbrew.com\/stories\/lucie-cardiet<\/a><\/p>\n

Publish Date: 2026-05-14 17:16:00<\/a><\/p>\n

Source Domain: www.itbrew.com<\/a><\/p>\n

Author: <\/a><\/p>\n

Using an unordered list, summarize the following article with between 4 and 8 key points. Is it ever too late to make a career change? One cyber professional doesn\u2019t think so.Lucie Cardiet, cyber threat research manager at AI security company Vectra AI, told IT Brew that she started out in sales and marketing. However, curiosity about cyberattackers eventually led to her current career in cybersecurity.How it started. Cardiet\u2019s background is in digital marketing, with a strong focus on web design and development. She spent a few years freelancing for the websites of small businesses and IT companies, and started working with Vectra AI in 2021 as a freelance web marketing consultant. She then joined the team full-time in 2022 as a marketing manager, before leaping to the cybersecurity team in 2024.\u201cWhen I joined Vectra AI, I cared about the technical health of the site, but the real mission was bringing in traffic,\u201d Cardiet wrote in an email to IT Brew. \u201cTrust is what makes that work, especially in cybersecurity, where the audience has zero patience for marketing language and is hunting for content that actually teaches them something.\u201dAt Vectra AI, she had to write cybersecurity-focused content, driving her to deeply understand the topic. \u201cI did not get the chance to study engineering, so I went into sales and marketing,\u201d Cardiet wrote. \u201cBut I read a lot, and what I have learned is that with curiosity and motivation, you can take yourself further than your original path suggests.\u201dHow curious? Cardiet said that when she first started training in cyber, she discovered open-source intelligence (OSINT), or the practice of drawing from public sources like social media and websites to evaluate cyber threats. From there, her training consisted of hundreds of hours of self-study, including the StationX cybersecurity series, as well as practice on Hack The Box and TryHackMe, which led to certification tracks like Certified Ethical Hacker (CEH).Although she initially thought a career change to cybersecurity wouldn\u2019t be successful because she wasn\u2019t \u201cinitially technical,\u201d Cardiet committed to continually educating herself.\u201cI don\u2019t know everything, and I\u2019m still learning,\u201d Cardiet said. \u201cThat\u2019s what\u2019s fun about it. I think I\u2019m on the path where I\u2019m learning but I\u2019m sharing what I learn every day with people, just for the sake of sharing\u2026I really believe that anyone can be anything if they really wanted.\u201dTop insights for IT prosFrom cybersecurity and big data to cloud computing, IT Brew covers the latest trends shaping business tech in our 4x weekly newsletter, virtual events with industry experts, and digital guides.How it\u2019s going. Cardiet described her current position as flagging cybersecurity incidents and online behaviors to educate others on recent attacker patterns; she\u2019s also interested in how threat actors behave, particularly in the context of social engineering.In an email, Cardiet said she sees a repeated pattern of attackers who like to talk about the ease of deceiving victims.\u201cThey can exploit CVEs [common vulnerabilities and exposures], and AI is going to make that easier, but the more common path is a human mistake or a human being manipulated,\u201d Cardiet wrote. \u201cMisconfigurations are human mistakes. Social engineering is exploiting the human directly: phishing is the only surface, there are insider threats, and increasingly attackers do not even need to target your people.\u201dShe pointed to attackers impersonating a third party or infiltrating a system through vulnerabilities in otherwise-trusted software-as-a-service (SaaS) tools. Cardiet\u2019s additional focus is on the implications of these attacks.\u201cThere is no perfect defense, so you have to assume an attacker will get in,\u201d Cardiet said. \u201cPrevention is not enough on its own. You need something that spots attacker behavior once they\u2019re already inside, post-compromise.\u201dWhat Cardiet wants others to know. Attackers rely on pressure, she said, and use \u201cyour emotions against you\u2014urgency especially. If a message or a call is making you feel like you have to act right now, that is the signal to stop and think.\u201dCardiet also cautioned that other cybersecurity professionals may want to keep a close eye on their digital footprints.\u201cBe careful what you share on social networks,\u201d Cardiet said. \u201cWhere you live, when you travel, your hobbies, your family. All of it helps an attacker craft a message that feels personal and trustworthy, and that is the kind of message you do not see coming.\u201d
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