{"id":204915,"date":"2026-04-22T17:12:00","date_gmt":"2026-04-22T21:12:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/04\/22\/i-think-its-a-mistake-delta-ceo-ed-bastian-refuses-to-call-it-artificial-intelligence-because-it-scares-people\/"},"modified":"2026-04-22T17:25:13","modified_gmt":"2026-04-22T21:25:13","slug":"i-think-its-a-mistake-delta-ceo-ed-bastian-refuses-to-call-it-artificial-intelligence-because-it-scares-people","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/04\/22\/i-think-its-a-mistake-delta-ceo-ed-bastian-refuses-to-call-it-artificial-intelligence-because-it-scares-people\/","title":{"rendered":"&#8216;I think it&#8217;s a mistake&#8217;: Delta CEO Ed Bastian refuses to call it &#8216;artificial intelligence&#8217; because it scares people"},"content":{"rendered":"<p><a href=\"https:\/\/fortune.com\/2026\/04\/22\/delta-ceo-ed-bastian-great-place-to-work-ai-scaring-people-artificial-branding-mistake\/\">&#8216;I think it&#8217;s a mistake&#8217;: Delta CEO Ed Bastian refuses to call it &#8216;artificial intelligence&#8217; because it scares people<\/a><\/p>\n<p><a href=\"https:\/\/fortune.com\/2026\/04\/22\/delta-ceo-ed-bastian-great-place-to-work-ai-scaring-people-artificial-branding-mistake\/\">https:\/\/fortune.com\/2026\/04\/22\/delta-ceo-ed-bastian-great-place-to-work-ai-scaring-people-artificial-branding-mistake\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-04-22 17:12:00<\/a><\/p>\n<p>Source Domain: <a href=\"fortune.com\">fortune.com<\/a><\/p>\n<ul>\n<li>Ed Bastian, CEO of Delta Air Lines, advocates using the term &#8220;augmented intelligence&#8221; instead of &#8220;artificial intelligence&#8221; to avoid creating fear about job displacement.<\/li>\n<li>He insists on redeploying employees freed up by automation to serve customers more directly, emphasizing a commitment to enhancing, not replacing, jobs.<\/li>\n<li>Bastian discusses the airline&#8217;s challenges, including volatile fuel prices, geopolitical shocks, and the industry&#8217;s upcoming structural changes. <\/li>\n<li>He emphasizes Delta&#8217;s aim to be &#8220;differentiated and durable,&#8221; likening it to having a &#8220;fortress balance sheet&#8221; to weather future economic shocks.<\/li>\n<li>Delta has a strong employee culture, evidenced by its place in the Fortune 100 Best Companies to Work For list and high employee satisfaction rates, which Bastian attributes to a history of promise-keeping during tough times.<\/li>\n<li>The culture is supported by initiatives like profit-sharing and emergency savings funds to ensure employees\u2019 financial stability and trust, which Bastian sees as crucial to the company&#8217;s durability.<\/li>\n<li>Bastian remains committed to human pilots, stressing the importance of passenger trust in aviation safety despite technological advancements.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;I think it&#8217;s a mistake&#8217;: Delta CEO Ed Bastian refuses to call it &#8216;artificial intelligence&#8217;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":204916,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2026\/04\/26-050-0021.jpg?resize=1200,600","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-204915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/204915"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=204915"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/204915\/revisions"}],"predecessor-version":[{"id":204917,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/204915\/revisions\/204917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/204916"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=204915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=204915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=204915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}