{"id":204390,"date":"2026-04-20T23:56:00","date_gmt":"2026-04-21T03:56:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/04\/20\/myob-bets-future-on-ai-transformation\/"},"modified":"2026-04-21T07:50:29","modified_gmt":"2026-04-21T11:50:29","slug":"myob-bets-future-on-ai-transformation","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/04\/20\/myob-bets-future-on-ai-transformation\/","title":{"rendered":"MYOB Bets Future on AI Transformation"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com.au\/brand-voice\/brandvoice\/myob-ai-transformation\/\">MYOB Bets Future on AI Transformation<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com.au\/brand-voice\/brandvoice\/myob-ai-transformation\/\">https:\/\/www.forbes.com.au\/brand-voice\/brandvoice\/myob-ai-transformation\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-04-20 23:56:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com.au\">www.forbes.com.au<\/a><\/p>\n<p>\u2022 MYOB, a leading software provider for small to medium-sized businesses in Australia and New Zealand, is undergoing a significant transformation driven by artificial intelligence (AI) to stay competitive in a rapidly changing market.<\/p>\n<p>\u2022 According to MYOB\u2019s CEO, Paul Robson, AI and robotics are expected to revolutionize business in the coming generations, necessitating a new approach for businesses to survive and thrive.<\/p>\n<p>\u2022 By 2025, 68% of SMEs are using AI for business, with nearly a quarter employing it to streamline decision-making processes.<\/p>\n<p>\u2022 To meet the challenge of AI\u2019s disruptive impact, MYOB is integrating AI deeply into its services, planning to use AI to handle core functions like payroll and compliance, in order to better serve clients and foster innovation.<\/p>\n<p>\u2022 Robson sees AI, not as an add-on but as a fundamental rethink that reshapes MYOB\u2019s offerings to better meet future business needs.<\/p>\n<p>\u2022 MYOB is leveraging its history and customer trust, following the innovator\u2019s dilemma, to successfully reinvent itself as an AI-native business platform.<\/p>\n<p>\u2022 The company embarked on this AI journey with an internal AI training program and by embedding intelligent agents into its software, aiming to provide a superior customer experience.<\/p>\n<p>\u2022 The aim of this transformation is to not only automate processes but also to focus on creative problem-solving for customer growth and profitability.<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MYOB Bets Future on AI Transformation https:\/\/www.forbes.com.au\/brand-voice\/brandvoice\/myob-ai-transformation\/ Publish Date: 2026-04-20 23:56:00 Source Domain: www.forbes.com.au \u2022&#8230;<\/p>\n","protected":false},"author":1,"featured_media":204391,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.forbes.com.au\/wp-content\/uploads\/2026\/04\/PP_297.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-204390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/204390"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=204390"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/204390\/revisions"}],"predecessor-version":[{"id":204392,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/204390\/revisions\/204392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/204391"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=204390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=204390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=204390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}