{"id":203812,"date":"2026-04-19T08:41:00","date_gmt":"2026-04-19T12:41:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/04\/19\/back-on-trend-hm-makes-ai-loyalty-drive-to-ride-fashion-cycle\/"},"modified":"2026-04-19T23:55:15","modified_gmt":"2026-04-20T03:55:15","slug":"back-on-trend-hm-makes-ai-loyalty-drive-to-ride-fashion-cycle","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/04\/19\/back-on-trend-hm-makes-ai-loyalty-drive-to-ride-fashion-cycle\/","title":{"rendered":"Back on trend? H&#038;M makes AI, loyalty drive to ride fashion cycle"},"content":{"rendered":"<p><a href=\"https:\/\/www.aol.com\/back-trend-h-m-makes-ai-loyalty-drive-154952131--finance.html\">Back on trend? H&#038;M makes AI, loyalty drive to ride fashion cycle<\/a><\/p>\n<p><a href=\"https:\/\/www.aol.com\/back-trend-h-m-makes-ai-loyalty-drive-154952131--finance.html\">https:\/\/www.aol.com\/back-trend-h-m-makes-ai-loyalty-drive-154952131&#8211;finance.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-04-19 08:41:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.aol.com\">www.aol.com<\/a><\/p>\n<ul>\n<li>H&amp;M&#8217;s recent boost in full-price garment sales indicates that backroom improvements, including investments in artificial intelligence and customer analytics, are starting to pay off.<\/li>\n<li>The company aims to enhance trend identification and logistics planning to decrease discounted sales and unsold stock.<\/li>\n<li>H&amp;M is piloting projects to use data to match supply and demand more closely, with plans to extend these globally by the end of next year.<\/li>\n<li>H&amp;M has struggled with inventory issues, especially since it produces most garments in Asia, whereas rival Inditex&#8217;s Zara can get new designs to stores within a week.<\/li>\n<li>The company expects its overhaul to help it reduce inventories to between 12-14% of sales by the end of 2022.<\/li>\n<li>H&amp;M has also launched a fast-growing customer loyalty scheme to enhance customer data collection and improve trend predictions.<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back on trend? H&#038;M makes AI, loyalty drive to ride fashion cycle https:\/\/www.aol.com\/back-trend-h-m-makes-ai-loyalty-drive-154952131&#8211;finance.html Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":203813,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/3ozRNeIH_OFG2KEASEnUwg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTQ1MDtoPTI2Mg--\/https:\/\/media.zenfs.com\/en_us\/News\/Reuters\/2019-04-17T154952Z_1_LYNXNPEF3G1E0_RTROPTP_2_H-M-STRATEGY-AI.JPG","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-203812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/203812"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=203812"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/203812\/revisions"}],"predecessor-version":[{"id":203814,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/203812\/revisions\/203814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/203813"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=203812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=203812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=203812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}