{"id":202154,"date":"2026-04-03T15:42:00","date_gmt":"2026-04-03T19:42:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/04\/03\/empathy-ai-and-channel-partners-insights-from-barracudas-ceo\/"},"modified":"2026-04-04T06:45:15","modified_gmt":"2026-04-04T10:45:15","slug":"empathy-ai-and-channel-partners-insights-from-barracudas-ceo","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/04\/03\/empathy-ai-and-channel-partners-insights-from-barracudas-ceo\/","title":{"rendered":"Empathy, AI and channel partners: Insights from Barracuda\u2019s CEO"},"content":{"rendered":"

Empathy, AI and channel partners: Insights from Barracuda\u2019s CEO<\/a><\/p>\n

https:\/\/blog.barracuda.com\/2026\/04\/03\/empathy-ai-channel-partners-insights-barracuda-ceo<\/a><\/p>\n

Publish Date: 2026-04-03 15:42:00<\/a><\/p>\n

Source Domain: blog.barracuda.com<\/a><\/p>\n

Author: <\/a><\/p>\n

Using an unordered list, summarize the following article with between 4 and 8 key points.
\n Key takeaways from Lawrence Troemel\u2019s partner conversation with Rohit Ghai
\nTakeaways<\/p>\n

Barracuda\u2019s partner-first, partner-only philosophy reflects an unwavering commitment to the channel.
\nIn the AI era, empathy and trust are becoming more valuable than intelligence alone.
\nAI is rapidly expanding the cybersecurity threat landscape, increasing urgency for businesses.
\nThese challenges create significant opportunities for MSPs and other channel partners to guide customers through AI-driven security transformation.<\/p>\n

At Barracuda\u2019s recent sales kickoff, Lawrence Troemel, President and CEO of NobleTec LLC, sat down with Barracuda CEO Rohit Ghai for a candid conversation about the future of the channel, the rising importance of empathy and the evolving role of AI in cybersecurity. Their discussion underscored why Barracuda\u2019s partner ecosystem is uniquely positioned to lead customers through today\u2019s shifting threat landscape.
\nA partner-first, partner-only philosophy
\nOne of Lawrence\u2019s biggest takeaways from Rohit\u2019s keynote was the clarity and conviction behind Barracuda\u2019s go-to-market strategy. Many vendors talk about being \u201cpartner-first,\u201d but few fully commit to it. Barracuda does.
\nRohit explained the distinction:
\n\u00a0\u201cI\u2019ve been in the security business for many years, and I\u2019ve been at several different companies where we had a partner-first tagline, but we were always conflicted because we had a direct motion as well. I believe the go-to-market motion for Barracuda is pristine. There is no conflict.\u201d
\nFor Lawrence, this clarity isn\u2019t just refreshing \u2014 it\u2019s foundational to building trust and long-term success with customers.
\nEmpathy as a competitive advantage in the AI era
\nAnother standout moment from Rohit\u2019s keynote was his perspective on empathy as a differentiator in a world increasingly shaped by AI. As intelligence becomes more automated and accessible, human connection becomes more essential.
\nRohit put it simply:
\n\u201cWhat will differentiate companies will not be the intelligence, not the brain, but the heart and how deeply you care\u2026 Everybody wants to work with people they trust, especially in the context of go-to-market, people buy from people. So, I believe empathy is going to be a differentiator for companies in the AI era, and it\u2019s your humanity that will win the day, not intelligence.\u201d
\nFor partners, this message resonates deeply. Technology may scale, but trust is earned \u2014 and empathy is what sustains it.
\nThe challenges and opportunities of AI
\nAI was a central theme throughout the event, especially its transformative impact on cybersecurity. Rohit highlighted a critical reality: while every new technology introduces risk, AI is unique in how dramatically it expands the attack surface and accelerates threat actor capabilities.
\nHowever, this evolving landscape also creates opportunity. Rohit described how MSPs and channel partners are positioned to meet this moment:
\n\u201cDemand velocity for managed services will rise as a function of AI and cybersecurity. If you think about your ICP, the customers you serve, they are grappling with this \u2014 they need help with cybersecurity. They want to focus on their core business. They want help on the cybersecurity side. In cyber, the use of AI is imperative because like we just said, the threat actor is wielding AI, so you have to put AI into your cybersecurity strategy. These companies are barely positioned to have a cybersecurity strategy, let alone cybersecurity augmented and enhanced with AI strategy. So, the demand velocity for managed services will rise because you guys, companies like NobleTec, will have the capacity and the expertise to bring together not just the cyber expertise but overtime the AI expertise to help them defend their state.\u201d
\nFor partners, this is a clear call to action: AI isn\u2019t just reshaping threats \u2014 it\u2019s reshaping demand.
\nWatch the full interview
\nWant to dive deeper into the impact of empathy, AI and how the role of channel partners is evolving in today\u2019s threat landscape? Check out the full interview for more valuable insights and perspectives.
\nWatch the video here<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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