{"id":201026,"date":"2026-03-31T15:25:00","date_gmt":"2026-03-31T19:25:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/03\/31\/ai-is-deciding-what-your-customers-see-most-brands-havent-caught-up\/"},"modified":"2026-03-31T17:20:22","modified_gmt":"2026-03-31T21:20:22","slug":"ai-is-deciding-what-your-customers-see-most-brands-havent-caught-up","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/03\/31\/ai-is-deciding-what-your-customers-see-most-brands-havent-caught-up\/","title":{"rendered":"AI Is Deciding What Your Customers See. Most Brands Haven\u2019t Caught Up"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/angelachan\/2026\/03\/31\/ai-is-deciding-what-your-customers-seemost-brands-havent-caught-up\/\">AI Is Deciding What Your Customers See. Most Brands Haven\u2019t Caught Up<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/angelachan\/2026\/03\/31\/ai-is-deciding-what-your-customers-seemost-brands-havent-caught-up\/\">https:\/\/www.forbes.com\/sites\/angelachan\/2026\/03\/31\/ai-is-deciding-what-your-customers-seemost-brands-havent-caught-up\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-03-31 15:25:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com\">www.forbes.com<\/a><\/p>\n<p>Sure, here are 6 key points from the article:<\/p>\n<ul>\n<li>\n<p><strong>Agentic Commerce Emerges<\/strong>: The retail landscape is undergoing a transformation with the introduction of Agentic Commerce, where AI agents help research, compare, and purchase products on behalf of consumers. By 2030, AI agents are expected to handle 25% of global e-commerce sales.<\/p>\n<\/li>\n<li>\n<p><strong>Shift from SEO to AI-driven Discovery<\/strong>: Traditional SEO strategies based on keywords and backlinks are becoming less effective. AI-driven discovery mechanisms inside AI-generated responses across platforms like Google and chatbots are becoming the new standard for product discovery.<\/p>\n<\/li>\n<li>\n<p><strong>Multi-layered Search Questions<\/strong>: Consumers are now asking more complex, layered questions instead of simple keywords. Instead of &#8220;black dress,&#8221; consumers might ask for specifics such as &#8220;a breathable black dress for an outdoor summer wedding.&#8221;<\/p>\n<\/li>\n<li>\n<p><strong>New Optimization Stack<\/strong>: The optimization framework has expanded to include SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This shift now emphasizes content being understood and trusted by AI systems rather than just optimized for traditional search engines.<\/p>\n<\/li>\n<li>\n<p><strong>Strategies for AI Shelf Presence<\/strong>: Brands to consistently feature in AI answers are using several strategies like contextualizing product detail pages with specific use cases, aggregating authority through third-party mentions, and leveraging FAQ page schema to directly answer consumer queries.<\/p>\n<\/li>\n<li>\n<p><strong>Discovery is Selection<\/strong>: The focus has moved from just being found by consumers to being selected. For products to be chosen in AI layers, they need to provide comprehensive, answerable information to complex queries, and this data must appear fresh and reliable in AI\u2019s context.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI Is Deciding What Your Customers See. Most Brands Haven\u2019t Caught Up https:\/\/www.forbes.com\/sites\/angelachan\/2026\/03\/31\/ai-is-deciding-what-your-customers-seemost-brands-havent-caught-up\/ Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":201027,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/69cc15644cf1c60c37fec22d\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-201026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/201026"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=201026"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/201026\/revisions"}],"predecessor-version":[{"id":201028,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/201026\/revisions\/201028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/201027"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=201026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=201026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=201026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}