{"id":200896,"date":"2026-03-31T10:00:00","date_gmt":"2026-03-31T14:00:00","guid":{"rendered":"https:\/\/testing.news-you-need.com\/index.php\/2026\/03\/31\/how-bad-data-undermines-roi-ai-and-cx\/"},"modified":"2026-03-31T10:05:17","modified_gmt":"2026-03-31T14:05:17","slug":"how-bad-data-undermines-roi-ai-and-cx","status":"publish","type":"post","link":"https:\/\/testing.news-you-need.com\/index.php\/2026\/03\/31\/how-bad-data-undermines-roi-ai-and-cx\/","title":{"rendered":"How Bad Data Undermines ROI, AI, And CX"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/03\/31\/the-data-trust-crisis-how-bad-data-undermines-roi-ai-and-cx\/\">How Bad Data Undermines ROI, AI, And CX<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/03\/31\/the-data-trust-crisis-how-bad-data-undermines-roi-ai-and-cx\/\">https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/03\/31\/the-data-trust-crisis-how-bad-data-undermines-roi-ai-and-cx\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-03-31 10:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com\">www.forbes.com<\/a><\/p>\n<p>Here are four main points summarizing the essence of the article:<\/p>\n<ul>\n<li>\n<p><strong>Data Quality as a Business Risk:<\/strong> Poor data quality has evolved into a substantial business risk impacting revenue, customer relationships, and AI deployment. Despite significant investments in digital transformation, insufficient and unreliable data undermines most initiatives.<\/p>\n<\/li>\n<li>\n<p><strong>The Data Trust Gap:<\/strong> There is a significant disconnect between the importance placed on customer data management and the actual trust placed in the data. This gap leads to revenue losses and erodes internal decisions&#8217; confidence and external customer experiences.<\/p>\n<\/li>\n<li>\n<p><strong>Fragmentation and Misalignment:<\/strong> Customer data is often fragmented across multiple disconnected systems, resulting in inconsistent and incomplete information that compromises analytics, customer targeting, and service efficiency.<\/p>\n<\/li>\n<li>\n<p><strong>Importance of Trusted Data:<\/strong> To leverage AI and other advanced technologies effectively, organizations need to establish trusted, comprehensive customer records and overhaul their approach to data management, including mindset, skills, and tools, to ensure information reliability. Ignoring this gap risks undermining all technological advancements.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Bad Data Undermines ROI, AI, And CX https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/03\/31\/the-data-trust-crisis-how-bad-data-undermines-roi-ai-and-cx\/ Publish Date: 2026-03-31 10:00:00 Source Domain:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":200897,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/69c682d185f3f3f7b83007eb\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-200896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/200896"}],"collection":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=200896"}],"version-history":[{"count":1,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/200896\/revisions"}],"predecessor-version":[{"id":200898,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/200896\/revisions\/200898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/200897"}],"wp:attachment":[{"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=200896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=200896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=200896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}